“Our success is a great testament to the hard work of our team and our ability to continually develop innovative products for our partners.”
— Steve Yi, CEO MediaAlpha
Steve is responsible for driving MediaAlpha’s overall business strategy and vision. Previously, Steve was a Senior Vice President and General Manager of Marketing Services at Oversee.net. Earlier in his career, Steve worked at Goldman Sachs and Mercer Management Consulting. Steve holds a J.D. from Harvard Law School and an A.B. in East Asian Studies from Harvard College.
Chief Executive Officer
Chief Technology Officer
Ambrose leads all of MediaAlpha’s traffic acquisition, product design, and front-end development efforts. Previously, he co-founded Fareloop.com and grew the site to over 6 million unique visitors a month. Ambrose was an Executive Web Producer at Oversee.net and Web Producer at Charles Schwab. He holds a B.S. in Computer Science from the University of Oxford.
Tigran is responsible for all finance, business analytics and corporate development efforts at MediaAlpha. Prior to MediaAlpha, Tigran was Senior Manager of Corporate Development at Oversee.net, where he led the company’s mergers and acquisitions activities. Tigran holds a B.S. in Business Administration from Haas School of Business at the University of California, Berkeley.
Chief Financial Officer
Keith is responsible for all supply side partnerships at MediaAlpha. Prior to MediaAlpha, Keith was Vice President at Vantage Media and a member of the executive management team, where he led strategy and media development for financial services. Keith holds a M.B.A from Oklahoma Christian University and a B.S. in Management from the University of Florida.
SVP, Supply Partnerships
Michael is responsible for all demand platform partnerships at MediaAlpha. Prior to joining MediaAlpha, Michael was Vice President at Vantage Media and a member of the executive management team as head of sales for the company. Michael holds a B.S. in Business Management, with a concentration in finance, from California State University, Fullerton.
SVP, Platform Solutions
Gina is responsible for all media buying partnerships at MediaAlpha. Previously, Gina worked at Oversee.net and was an early employee at LookSmart. Gina holds a B.A. in English and Psychology from the University of California, Berkeley.
SVP, Demand Partnerships
Amy manages the engineering team and is responsible for all product development and partner integrations at MediaAlpha. Prior to MediaAlpha, Amy was CTO at Wedge Buster developing sports and gaming applications for mobile and social platforms. She has over 10 years of experience managing and growing engineering teams. Amy holds a B.A. in Computer Science and Integrative Biology from the University of California, Berkeley.
We Are Changing the Status Quo
Historically, buying or selling vertical search media meant dealing with aggregators who would obscure and withhold information from participants. Although technology-driven innovation brought improvements to other areas of online advertising, the $5 billion vertical search segment remained stagnant. The lack of transparency was accepted as the implicit and necessary cost of buying and selling media based on outcome and performance.
This is what we sought to change.
Our vision is to change the status quo by building technology that profoundly disrupts this old way of doing business and empowers participants to transact through an open, programmatic ecosystem. Since our inception, our technology platform has been utilized by over 300 partners to revolutionize how they buy and sell vertical search media. By bringing the promise of programmatic, real-time bidding to cost-per-click, call and lead media, we are introducing transparency and technology-driven innovation to transform an industry not known for either.
No one said that disruption would be easy, but we wouldn’t have it any other way.