innovation to transform
We Are Changing the Status Quo
Historically, buying or selling vertical search media meant dealing with aggregators who would obscure and withhold information from participants. Although technology-driven innovation brought improvements to other areas of online advertising, the $5 billion vertical search segment remained stagnant. The lack of transparency was accepted as the implicit and necessary cost of buying and selling media based on outcome and performance.
This is what we sought to change.
Our vision is to change the status quo by building technology that profoundly disrupts this old way of doing business and empowers participants to transact through an open, programmatic ecosystem. Since our inception, our technology platform has been utilized by over 300 partners to revolutionize how they buy and sell vertical search media. By bringing the promise of programmatic, real-time bidding to cost-per-click, call and lead media, we are introducing transparency and technology-driven innovation to transform an industry not known for either.
No one said that disruption would be easy, but we wouldn’t have it any other way.