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October 12, 2016 | by Norma Salcido

Health Plans Set to Pour Money into Open Enrollment

Clinton is not the only one who thinks so, with complaints about high premiums and deductibles at the top of any consumer survey regarding the Affordable Care Act.

Healthcare plans have to address that complaint during the two months they have to reach millions of people choosing a policy for 2017, but many are not making the most of their marketing and advertising budgets, according to Steve Yi, CEO of MediaAlpha, which helps insurers attract the right consumers.

“The plans are anticipating a high volume of searches for insurance quotes in the upcoming enrollment period, approaching the volume they saw in the early open enrollment periods,” Yi says.

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