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May 12, 2016 | by MediaAlpha

How to Turbocharge Your Marketing Budget

Competition in the auto insurance industry is at an all-time high, with carriers engaged in an aggressive battle to acquire new customers and grow market share. Massive investments are being made in marketing and advertising to expand brand awareness and drive customer acquisition. This marketing arms race has led to annual ad spending growth of 15% to 20% per year, with total auto insurance advertising spending, by some accounts, eclipsing $8 billion per year.

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