Consumers are spending more time today on their computers, tablets and smartphones. More than 50% of U.S. adults use digital platforms to research products and make purchases. As a result, today’s consumers expect a fast, convenient experience that meets their expectations.
Yet, there is often disappointment when companies try to engage that elusive in-market consumer who is bombarded with choices. In this environment, how does an auto insurance company stand out? What can an insurance company do to target the right consumers, offer them a superior consumer experience and convert them into customers?
The answer is Direct-to-Quote (DTQ), a technology solution from MediaAlpha that delivers those efficiencies without a commensurate increase in cost or an unnecessary drain on an insurance company’s technical resources.
DTQ is available as an advanced integration on MediaAlpha for Advertisers. This advanced solution improves the continuity of the consumer experience by leveraging quote application data from a consumer and pushing the consumer farther into the carrier quote application funnel. Just imagine a world where consumers only have to provide their insurance application information once to get quotes before they apply and buy?
Direct-to-Quote is utilized by a significant number of leading auto insurance advertisers, where it has delivered an average of 30-40% improvement in bind conversions.
“With our Direct-to-Quote integration with MediaAlpha, we have seen considerable lift in conversion at all stages of the funnel and similar improvement in efficiency across our KPI’s.” Eric Seidelman, Partner at Universal McCann.
Download our case study to learn how DTQ can help you.