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Expanding Audience Reach for Open Enrollment

Open Enrollment is now a strategic priority for insurance carriers and their agency partners. With a short timeframe and intense competition, more effective campaign management and optimization tools are required.

Last year, the agency of record for a large insurance carrier approached MediaAlpha. The Agency was seeking a programmatic bidding platform for Open Enrollment that could increase access to high quality performance media traffic and help optimize performance results throughout the campaign. The Agency was excited by the potential of the MediaAlpha exchange technology platform, and decided to conduct real-time testing during Open Enrollment to evaluate the platform’s ability to broaden audience reach and achieve solid ROI targets.

Objectives

  1. Broaden audience reach with high quality traffic
  2. Optimize performance while scaling reach
  3. Evaluate MediaAlpha’s technology platform for managing and optimizing bidding strategies

 

Results

Successfully scaled audience reach while maintaining efficiency and exceeding campaign performance goals:

  • Audience reach on the platform grew by over 25x through the campaign
  • Transparent media buying helped maintain performance targets while expanding reach
  • MediaAlpha’s platform technology proved essential for helping the Agency achieve campaign success

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