Skip links

December 13, 2017 | by MediaAlpha

MediaAlpha Announces Appointment of Two Strategic New Hires and Growth

Los Angeles: MediaAlpha, programmatic platforms for vertical search media, today announced unprecedented growth and the appointment of two strategic new hires, underpinned by multiple prestigious company accolades.

The company reported its strongest quarterly performance ever in the third quarter of this year, driven by rapid growth in key verticals including health insurance, life insurance, Medicare and travel. The company also recently acquired assets associated with Healthplans.com’s health and life insurance businesses, which will fuel additional growth in these categories.

To further accelerate its momentum, MediaAlpha recently expanded its leadership team with two strategic new hires. It brought on Brett Tabano as senior vice president of marketing to spearhead the company’s marketing and communications efforts across all channels. It also tapped Robert Perine as head of product to enhance its platform and help advertisers maximize the impact of their campaigns and return on ad spends through increased transparency, automation and precise bidding capabilities.

“Brett and Robert are seasoned experts in their respective fields, and we’re excited to have them on board as we continue scaling operations and solidifying our position as the industry’s go-to provider of programmatic vertical search technologies and services,” said Steve Yi, co-founder and chief executive officer of MediaAlpha.

Both Tabano and Perine joined MediaAlpha from OpenX, where Tabano served as senior vice president of global marketing and Perine led marketplace quality initiatives.

In addition to growing its core business and expanding its leadership team, the company earned multiple high-profile awards in 2017. FORTUNE magazine and Great Places to Work highlighted MediaAlpha in its annual list of Best Small & Medium Workplaces, which is driven by employees’ assessment of the camaraderie, leadership, fairness, rewards and career opportunities enjoyed by everyone in the company. Additionally, for the third year in a row, Deloitte named MediaAlpha one of the ‘Technology Fast 500’, a leading awards program recognizing the 500 fastest growing North American companies disrupting the technology industry.


This article appeared on MarTech Advisor, the leading and dedicated source of unbiased research, news, resources and expert commentary on marketing technology.

Previous Post
Next Post

Subscribe to Our Newsletter

Email Address:

Message
Thank you for your request for information. Someone from MediaAlpha will contact you shortly.