REDMOND, Wash. (Aug. 11, 2015) — MediaAlpha, the emerging leader in programmatic advertising technology for performance media, today announced the appointment of Jeff Navach as Vice President of Marketing, responsible for leading the company’s marketing and communication activities. In his new role, he will focus on building brand awareness and driving demand for MediaAlpha’s exchange technology solutions as the company expands its footprint and moves into new verticals.
Navach has spent the last 8 years focused on customer engagement and B2B sales and marketing in the software and digital media industries. Prior to joining MediaAlpha, Navach was Vice President of Professional Services and Customer Success at Valkre Solutions, an early-stage software company that develops SaaS solutions for customer engagement and B2B growth. He also served as Director of Corporate Development for Oversee.net, working on corporate development, M&A and strategic planning.
“Jeff’s experience will be a tremendous asset to us as our business continues to evolve and expand,” said Steve Yi, CEO of MediaAlpha. “We’re growing rapidly and extending into new verticals. As such, we need to build greater awareness of our products, deepen our engagement with customers and aggressively build our brand. I know he will work tirelessly with our team and partners to support all of our ongoing growth initiatives.”
“This is an exciting time to be joining the MediaAlpha team,” said Navach. “MediaAlpha has developed breakthrough exchange technology that has quickly disrupted the traditional lead generation landscape. We have already established a leading position in the auto insurance market, and now have the opportunity to extend our technology solutions to new verticals. I look forward to helping support our next phase of growth.”
Navach holds an M.B.A. from The University of Chicago Booth School of Business and a B.S. in Business Economics from UCLA.