REDMOND, Wash. (Dec. 10, 2014) — MediaAlpha, the emerging leader in performance-based digital advertising technology, today announced that its Chief Technology Officer Eugene Nonko was selected as an award winner in the category of Start-Up Technology Leadership by The Puget Sound Business Journal. The program honors top executives who have leveraged technology to innovate and capture a competitive advantage for their company, customers, partners and region. Nonko planned and built the MediaAlpha Exchange, the insurance industry’s first real-time advertising exchange focused on high value, vertical-specific media.
“This award is a tribute to the partnerships we have built with both our advertisers and our publishers,” said Eugene Nonko, CTO of MediaAlpha. “We wanted to help our customers become more competitive; our tech team worked closely with them on the MediaAlpha Exchange. It has changed industry dynamics as advertisers moved towards a more transparent marketplace, engaging customers more effectively. ”
Advertisers utilize best-in-class targeting, analytics, and optimization capabilities to maximize their ROI from click, call, and lead media purchased across all sources. The Exchange has directly helped to grow the profitability of many large advertisers and publishers.
MediaAlpha is an emerging leader in performance-based digital advertising technology, reshaping how performance media is bought and sold. The company operates the MediaAlpha Exchange, a transparent, RTB-enabled clearinghouse for insurance and other vertical-specific performance media. MediaAlpha is headquartered in Redmond, Washington and has an office in Los Angeles, California.