Designed for Publishers
Full control of inventory visibility and demand access across all demand sources.
Integrated, cross-demand platform streamlines partner management and increases overall team efficiency.
Unified demand management optimizes how you monetize inventory and maximizes yield.
Granular inventory management controls enable publishers to take full control over inventory access to advertisers.
Unified Demand Management
Easily integrate, manage, and optimize multiple demand sources within a single platform for consolidated reporting and analytics and to maximize revenue.
Industry leading yield optimization algorithms and creative testing features enable publishers to maximize revenue across all demand sources.
Robust and customizable reporting dashboards and APIs provide real-time insights to better understand inventory value and optimize overall yield.
Sample Publisher Partners
As we begin 2017, digital marketers everywhere find themselves with a new set of goals, initiatives and customer acquisition strategies aimed at delivering better results in the New Year. Across our partner ecosystem, several common themes have emerged that shape this year’s top objectives for digital marketers: Leverage Data. Continue to explore opportunities to maximize […]
Amongst many powerful features built into the MediaAlpha platform, the Suggest Tool uses advanced machine learning algorithms and optimization tools, to enable platform users to make and easily implement better decisions with data. The Suggest Tool allows advertisers to quickly adjust bids to achieve specific campaign goals. These powerful features help advertisers make smarter buying […]
For too many years, lead buyers have lacked access to sophisticated demand-side technology platforms that exist in other sectors of online advertising. As a result, most lead buyers still manage their buying through antiquated, offline methods. Traditional I/O based lead buying suffers from inflexibility and prevents buyers from executing modern approaches. Without the centralized buying […]
He Shoots. He Scores! Mixing 3-pointers with networking, MediaAlpha recently welcomed top travel partners and industry leaders attending the 2016 Phocuswright Conference, to an intimate evening of networking and basketball. Guests cheered as they watched the Los Angeles Clippers and the Memphis Grizzlies in an early season NBA match-up at the Staples Center. This year’s […]