Steve Yi Named EY Entrepreneur of the Year® 2016 Finalist

LOS ANGELES (May 11, 2016) — EY today announced that Steve Yi, Co-Founder and CEO of MediaAlpha is a finalist for the EY Entrepreneur Of The Year® 2016 Greater Los Angeles Region Award. Now celebrating its 30th year, the awards program recognizes entrepreneurs in over 145 cities and 60 countries who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Steve Yi was selected as a finalist by a panel of independent judges. Award winners will be announced at a black-tie Awards Gala on Tuesday, June 21, with more than 700 Founders, CEOs and other business leaders in attendance, at the Beverly Hilton in Beverly Hills, California.

“I am humbled to be named a Finalist for the 2016 EY Entrepreneur of the Year Award for the second year in a row,” said Steve Yi. “I consider this to be a company award more than an individual one, and the credit goes to all of our team members and partners who have been instrumental to our rapid growth and success as we transform and disrupt how high value, lead generation media is bought and sold.”

Regional award winners are eligible for consideration for the EY Entrepreneur Of The Year National Awards. Award winners in several national categories, as well as the overall national award winner, will be announced at the EY Entrepreneur Of The Year National Awards gala in Palm Springs, California, on November 19, 2016. The awards gala is the culminating event of the EY Strategic Growth ForumTM, the nation’s most prestigious gathering of high-growth, market-leading companies.

Learn more about Steve Yi’s journey as an EY Entrepreneur Of The Year finalist by following @MediaAlpha.

Follow all the latest program developments @EY_EOYUS using #EOYGLA and visit the Greater Los Angeles regional website for more information: ey.com/us/eoy/greaterla.

About MediaAlpha

MediaAlpha develops real-time technology platforms for the buying and selling of high-intent, vertical-specific search media. MediaAlpha has revolutionized vertical search with the industry’s only fully integrated technology solution that brings transparency and efficiency to cost-per-click, call and lead advertising. MediaAlpha’s technology powers private and open exchanges in insurance, travel and other vertical-specific sectors. The company operates dual headquarters in Redmond, WA (Technology) and Los Angeles, CA (Sales, Marketing and Corporate) with additional offices in Tampa, FL and Carson City, NV. For more information on MediaAlpha, visit www.mediaalpha.com.

About EY Entrepreneur Of The Year®

EY Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries.

About EY’s Strategic Growth Markets practice

EY’s Strategic Growth Markets (SGM) practice guides leading high-growth companies. Our multidisciplinary teams of elite professionals provide perspective and advice to help our clients accelerate market leadership. SGM delivers assurance, tax, transactions and advisory services to thousands of companies spanning all industries. EY is the undisputed leader in taking companies public, advising key government agencies on the issues impacting high-growth companies and convening the experts who shape the business climate. For more information, please visit us at ey.com/us/strategicgrowthmarkets, or follow news on Twitter @EY_Growth.

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

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