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May 23, 2016 | by MediaAlpha

Tech Entrepreneur Accidentally Built a Billion-Dollar Company

For all of us unambitious folks, Steve Yi offers some inspiration. He never had that lightning-strike BIG IDEA. Never trolled the streets of Silicon Valley looking for venture capital money. Never planned to build a billion-dollar tech company, and, unlike everyone else in the business, actually disdains the idea of aiming for it. But none of that has stopped him from moving fast in that unanticipated direction with his 5-year-old company, MediaAlpha. “We don’t use the term ‘management,’” the 45-year-old says, skewering yet another trope in the lexicon of Silicon Valleyese.

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