Skip links

March 19, 2018 | by MediaAlpha

Utilizing Mobile & Web Analytics in the Face of Bots, Blockchain, and Barred User Data

The current state of analytics quality and measurement is in flux. Bots are impacting accuracy. The upcoming GDPR policy is changing how data is collected. And the rise of blockchain and cryptocurrency may make customer purchase data a thing of the past.

Lisa Callahan with MartechExec, a community where marketing professionals review vendors, upvote content, and learn about the best strategies, tools, and tactics from their peers, recently spoke with MediaAlpha SVP of Marketing Brett Tabano, on how marketers can continue to gain insight on their audiences in the light of these and other obstacles.

Read the full article

 

Previous Post
Next Post

Subscribe to Our Newsletter

Email Address:

Message
Thank you for your request for information. Someone from MediaAlpha will contact you shortly.