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May 14, 2018 | by

EY announces MediaAlpha CEO Steve YI as Entrepreneur Of The Year® 2018 Award finalist in Greater Los Angeles

LOS ANGELES, May 14, 2018 – EY today announced that CEO Steve Yi of MediaAlpha is a finalist for the Entrepreneur Of The Year® 2018 Award in Greater Los Angeles. The awards program recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. Yi was selected as a finalist by a panel of independent judges. Award winners will be announced at a special black tie Award gala on Thursday, June 14, 2018, at The Beverly Hilton hotel in Beverly Hills.

MediaAlpha CEO Steve Yi

“I am honored to be named as a Finalist for the 2018 EY Entrepreneur of the Year Award,” said Steve Yi. “This honor is a testament to our exceptional team and partners.  Our growth and success would not be possible without them, and I am honored to represent them in this prestigious award program.”

This year, MediaAlpha reported its most substantial year-over-year gains to date, fueled by rapid growth in key verticals including auto insurance, health and life insurance, personal finance and travel. In 2017, the value of the performance marketing media transacted through MediaAlpha’s programmatic platforms, surpassed $250 million, representing a 43 percent increase from the previous year.

Learn more about Steve Yi and MediaAlpha by following @MediaAlpha.

Now in its 32nd year, the program has expanded to recognize business leaders in more than 145 cities and more than 60 countries throughout the world.

To learn more about the Greater Los Angeles program, please visit Join the conversation on social media by following us @EY_EOYUS and using #EOYGLA.

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National competition. Award winners in several national categories, as well as the Entrepreneur Of The Year National Overall Award winner, will be announced at the Entrepreneur Of The Year National Awards gala in Palm Springs, California, on November 10, 2018. The awards are the culminating event of the Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies.


Founded and produced by EY, the Entrepreneur Of The Year Awards are nationally sponsored in the US by SAP America, the Kauffman Foundation and Merrill Corporation.

In Greater Los Angeles, local sponsors include Gold sponsor: Tangram; Silver sponsors: Avison Young, Ballard Spahr LLP, Cresa, HighTower – Acacia Wealth Advisors, and Woodruff-Sawyer & Company; Media sponsor: C‑Suite Media; and PR sponsor: Olmstead Williams Communications.

About MediaAlpha

MediaAlpha innovates where programmatic technologies and native and metasearch media intersect, bringing unparalleled transparency and efficiency to performance marketers. Its technology platforms power over 50 million high-value transactions annually, representing more than $400 million in media spend across the insurance, travel, personal finance, education and home service verticals. For more information, visit

About Entrepreneur Of The Year®

Entrepreneur Of The Year®, founded by EY, is the world’s most prestigious business awards program for entrepreneurs, chosen from an independent panel of judges including entrepreneurs and prominent leaders from business, finance, and the local community. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities and more than 60 countries. Please visit

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit



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