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July 14, 2015 | by

MediaAlpha and Esurance Renew Advertising Partnership

REDMOND, Wash and SAN FRANCISCO (July 14, 2015) — MediaAlpha, the emerging leader in performance-based, real-time advertising technology, announced today that it has entered into a renewal of its agreement with Esurance. Under this agreement, Esurance will continue to make its auto insurance click-based advertising inventory available exclusively through MediaAlpha’s real-time demand management platform to advertisers looking to access high-intent insurance shoppers on

Through its Exchange platform, MediaAlpha has created the industry’s largest marketplace for high-intent insurance advertising inventory, facilitating real-time, programmatic transactions between hundreds of insurance advertisers and publishers. MediaAlpha’s advertising platform enables insurance publishers to sell their inventory directly and transparently to leading advertisers while leveraging MediaAlpha’s sophisticated yield optimization algorithms and technology.

“We are very pleased to continue our relationship with Esurance,” said Steve Yi, Co-founder and CEO of MediaAlpha. “MediaAlpha’s sophisticated demand management and yield optimization capabilities drive competition and maximize revenue for our premium publishers. Esurance will continue to utilize the MediaAlpha Exchange to sell its ad inventory to other insurance companies at various points in the insurance buying process in order to provide a better customer experience that is modern and tailored to the customer.”

Tolithia Kornweibel, Vice President of Analytics at Esurance, noted, “We have seen the impact of the MediaAlpha Exchange in boosting monetization, improving efficiency and enabling our advertisers to execute data-driven, custom bidding strategies on inventory. This allows us to provide our customers intelligently tailored comparison shopping options in real-time. The system helps us deliver on our commitment to offering a streamlined insurance shopping experience capable of simultaneously benefitting Esurance, our customers, and our advertising partners with our unique approach, part of our overall CoverageMyWay™ platform. The new agreement will allow us to continue to benefit from efficiency and monetization gains that the company has seen as a result of this partnership.”

“The MediaAlpha Exchange expands the breadth of advertisers on, leading to dramatic improvements in monetization and click-through rates,” added Kornweibel. “Its easy-to-use tools have streamlined processes, helping to increase efficiency and free up time and resources for other critical activities. And the MediaAlpha advertising platform provides our advertiser partners with sophisticated, real-time tools to optimize bidding strategies and improve performance.”

About MediaAlpha

MediaAlpha is a leader in performance-based, real-time advertising technology, reshaping how performance media is bought and sold. The company operates the MediaAlpha Exchange, a transparent, RTB-enabled clearinghouse for insurance and other vertical-specific performance media. MediaAlpha’s technology also provides private exchange capabilities to leading premium publishers. MediaAlpha is headquartered in Redmond, Washington and has offices in Los Angeles, California and Tampa, Florida. For more information on MediaAlpha, please contact or visit

About Esurance®

Esurance provides auto, homeowners, motorcycle, and renters insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With an easy-to-use mobile app, quick comparison quotes, and video claims appraisals, Esurance is the smart choice for today’s web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, or call 1-800-ESURANCE (1-800-378-7262).

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