MediaAlpha hires two new executives as the programmatic platform expands into verticals including health insurance, life insurance, Medicare and travel. Brett Tabano joins as senior vice president of marketing to spearhead the company’s marketing and communications efforts across all channels. Robert Perine is named head of product to enhance its platform and help advertisers maximize the impact of their campaigns and return on ad spends. Both Tabano and Perine depart OpenX, where Tabano served as senior vice president of global marketing and Perine led marketplace quality initiatives.
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