Press Release

MediaAlpha Releases New Report from Leading Independent Research Firm on the Impact and Value of Comparison Ads

12/04/2018,

12:00AM

Research Shows that Comparison Offers Improve Consumer Experience and Increase Revenue

LOS ANGELES, Dec. 4, 2018 – MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, today announced the findings of “Embedding Loyalty Into The Shopping Experience Through Comparison Offers,”[1]a study conducted by a leading global research and advisory firm. MediaAlpha commissioned Forrester Consulting to evaluate how providing comparison offers and information improve the customer journey and increase revenue opportunities.

The findings demonstrate positive consumer sentiment towards websites and brands that make it simple to compare offers. Furthermore, the data suggests that comparison information builds trust and loyalty while driving purchase intent.

  • 80 percent of consumers reported that having the ability to compare product information in one place provided value and convenience.
  • 66 percent of consumers said comparison offers helped them make a more informed purchasing decision.
  • 53 percent of shoppers said comparison offers improved their opinion of the brand providing the information.

“There is a new set of standards for brand experiences – both on and offline – and as consumers’ expectations continue to change, brands must plan accordingly,” said Steve Yi, Co-Founder and Chief Executive Officer of MediaAlpha. “Brands that want to succeed in this landscape must consider all of the possible customer touchpoints and evaluate the opportunities for improving the experience at every interaction. This research further underscores the strong desire from consumers for easy, centralized access to comparison information when making purchasing decisions and also demonstrates how providing this information drives brand loyalty and trust.”

For more information and to view the study in its entirety, please click here.

[1] Embedding Loyalty Into The Shopping Experience Through Comparison Offers, a September 2018 commissioned study conducted by Forrester Consulting on behalf of MediaAlpha.