Privacy Policy

Effective: July 1, 2020

QuoteLab, LLC, which does business as MediaAlpha, provides online marketplaces connecting consumers like you with insurance, finance, travel, and other companies and their agents through the websites we own and operate and our webforms that are embedded in certain third-party websites. Below are some key things to know about us and our services:

  • Our marketplaces include businesses and their agents, as well as third parties who may be able to connect you with such businesses, to offer various products and services they can sell to you or that otherwise may be of interest to you. We refer to all these businesses as advertisers or our network of advertisers.
  • Our websites and webforms provide you the ability to connect with our network of advertisers to learn more about various products and services and to request a quote directly from them so you can decide if you want to make a purchase.
  • We do not provide rates, quotes, travel, or insurance or finance products or services.
  • MediaAlpha is not a licensed insurance provider or lender.
  • We do not act as an agent for advertisers nor do we sell the products or services of advertisers.
  • When you use our websites and webforms, you will share your information with us and ask us to share your information with our network of advertisers to connect you with other advertisers, to learn more about their products and services, and to request a quote or rates from them.

With the above in mind, we wrote this Privacy Policy to describe the information we collect, how we use it, when and who we share it with, and the controls available to you to manage your information in a way that is easier to read and understand. Of course, if you have questions, feel free to Contact Us

Please read our entire Privacy Policy. If you only have a few minutes and want to know how to exercise your rights to manage the personal information we may have about you, we recommend you review Your Choices and Controls to understand some of the basics. If you’re a California or Nevada resident or wish to exercise rights on behalf of someone else, read the additional information in Your Privacy Rights. If you’re outside the United States, we also recommend you read the additional information here and here.

Lastly, before you dive in, remember this Privacy Policy only applies to our websites and webforms that link to or reference this Privacy Policy. This Privacy Policy does not apply to websites maintained by other companies including advertiser websites that we may link to or those you connect with through our websites and webforms or the websites on which our webforms are located. This means that the privacy policy of such companies or advertisers applies to any information you provide directly to them or is collected automatically by them from you.


This Privacy Policy applies only to the following basic categories of information we collect:

  • Information you provide to us through our websites and webforms.
  • Information we collect automatically when you use our websites and webforms.
  • Information you provide to us when you call or receive a call from us or an advertiser.
  • Information we get from advertisers, third parties, and offline sources.
  • Any other information you choose to provide to us.

For each of these categories, we use the information to provide our services to you, to communicate with you, to process your request(s), to understand how our services are used, to improve our services, and to comply with applicable laws. Additional details on each category is provided below.

Information You Provide to Us Through Our Websites and Webforms

When you use our websites and webforms, we collect information that you choose to provide to us in order to be matched to an advertisers’ products and services. For example, our websites and webforms may allow you to provide your name, address, telephone number, email, and other information in order to be matched to insurance carriers and agents who may provide you a quote for their insurance products and services. You may also provide us with your home and destination airports and travel dates when you use our websites and webforms related to travel products and services so that we can show you flight and hotel options available from advertisers. This means the categories of information you can provide to us through our websites and webforms depend on the nature of the products and services for which you are requesting quotes or rates.

Keep in mind that when you submit your information to us through our websites and webforms to request a quote or rate, you are also directing us to share the information you submit with an advertiser so we can match you with their products and services.

Information We Collect Automatically When You Use Our Websites and Webforms

When you use our websites and webforms, we collect information about which of those websites and webforms you have used and how you’ve used them, in addition to information about your activity, browser, and device. Like most websites, we may collect such information by using online tracking technologies, such as cookies, pixels, tags, and other unique identifiers (go to or to learn more about such tracking technologies). Below is a more detailed explanation of the types of information we collect automatically when you use our websites and webforms:

  • Usage Information. We collect information about your activity through our websites and webforms. For example, we may collect information about:
    • how you interact with our websites and webforms and which search queries you submit;
    • which pages you have visited on our websites and which ones you visited immediately before or after navigating to our website.
    • which advertiser quotes you select, which advertiser websites you visit, including the time and date of your visit, and your interactions with our websites and advertisers’ websites (such as when you leave our site to go to an advertiser’s site or when you use our webform on a third-party site); ; and
    • other demographic and usage information.
  • Device, Browser, and Location Information. We collect information from and about the devices and browsers you use and about your location. For example, we collect:
    • device type, browser type, IP Address (which is treated as personal information in some jurisdictions, but which we use only to identify your geographic area and to comply with applicable laws); and
    • identifiers associated with cookies or other technologies that may uniquely identify your device or browser.
  • Interactions with Advertisers, Advertisements, Emails, and other Communications. Keep in mind, we may also collect information when you interact with our webforms placed on third-party websites (including which website you visited, which webform you used, and what information you submitted through the webform), advertisements placed on our or third party websites (including which advertisements you viewed, which ones you selected, and on what website you viewed our advertisement), and our emails and other communications we send to you (including whether you opened, forwarded or selected a link or content in such email). For example, we may use information you submit to us through our webforms placed on third-party websites to show you more relevant quotes and rates from advertisers.

Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our websites and webforms. To learn more about your choices, please check out Cookies and Other Technologies.

Information You Provide to Us When You Call or Receive a Call from Us or an Advertiser

We may collect information from you when you call us, when we call you or when you ask an advertiser to transfer your call with them to us. The categories of information we collect from you or that you can provide to us through phone calls depends on the nature of the advertiser’s products and services for which you are requesting quotes or rates and the purpose of your call.

Information We Receive from Suppliers, Third Parties, and other Sources

We may receive information about you from suppliers, those businesses that provide us services (such as service providers, contractors, and consultants), third parties, or other online or offline sources. We may combine such information with the information you have provided to us in order to provide and improve our services including, among other ways, to filter or select the best advertisers or advertisements to show to you or to target or measure the performance of advertisements. Below are a few examples:

  • Our advertisers may send us information they have collected about you when you interact with or otherwise make a purchase with one of them (including when you request a quote or rates from an advertiser or make a purchase from them); and
  • Advertisers, publishers, and other third parties may share information they’ve collected about you with us when you interact with them, including when you interact with their advertisements, websites, or apps.

Any Other Information You Choose to Provide to Us

When you contact us, including by mail or email, or communicate with us in any other way, we’ll collect whatever information you volunteer or that we need to resolve your question or request. The categories of information we collect from you or that you can provide to us through mail, email, or other means depends on the purpose of your communication to us.


We use your information to:

  • Process and fulfill your request for a quote or rates from advertisers.
  • Communicate with you, including by phone calls, email, mail, and text messages. For example, when you provide your contact information to us you are registering to receive communications from us directly or through a third-party which may include using the foregoing communication methods to:
    • Share information about our services (including about our websites and webforms).
    • Share information about an advertiser’s products and services that we think may interest you. For example, if you request to be added to any of our mailing lists, we will periodically send you newsletters and other e-mails with offers and promotions. Our emails will always identify MediaAlpha or one of our branded sites as the sender. You may unenroll any time by selecting “unsubscribe” in our emails.
    • Communicate with you to process and fulfill your request for a quote or rates from advertisers.
    • Respond to your inquiries.
  • Provide and improve our services (including our websites and webforms), ad placement, ad targeting, and ad campaign success and measurement, including through the use of your location information, both on and off our websites and webforms. See Cookies and Other Technologies to learn more about our advertising practices and your choices.
  • Develop, operate, improve, deliver, maintain, and protect our services including our websites and webforms.
  • Monitor and analyze trends and usage of our services.
  • Enhance our services (including our websites and webforms) and your experience with them by using information we collect automatically by cookies and other technologies.
  • Enhance the safety and security of our services.
  • Verify your identity and prevent fraud or other unauthorized or illegal activity.
  • Enforce our Terms of Use and other usage policies.
  • Comply with legal requirements, including applicable laws, rules, regulations, and orders.

Keep in mind that information collected through cookies and other online tracking technologies is also used along with other information we collect for the purposes outlined in this Privacy Policy including: remembering your settings and choices and providing you with a customized experience; monitoring, analyzing, and improving the operation, delivery, performance and usability of our services; and providing you with personalized ads based on your activity on our services and on other sites and services not operated by us, including advertisers’ websites.


We may share the information we have about you in the following ways:

  • With Advertisers. Our websites and webforms are designed to connect you with advertisers so you can learn more about their products and services and so you can request quotes and rates directly from them. This means when you submit a request through our websites or webforms, you are asking us to share, and we will share, the information you submit in your request with advertisers (which may include agents, carriers, lead aggregators, and other providers in our network) to process and fulfill your request. Please keep in mind the following important details when using our websites and webforms:
    • By submitting your request, you agree that we and our advertisers may contact you by phone (including through automated calling, live operators, or using recorded messages), text messages, email, or postal mail (based on the information you provide to us and the consent we receive from you), to process and fulfill your request or to market additional products and services that might be of interest to you, even if you have opted into the National Do Not Call List (administered by the Federal Trade Commission) or any similar mechanism to opt-out of receiving phone calls or email. If later you wish not to be contacted by any advertiser, then you will need to contact such advertiser directly to make a request (see the advertiser’s privacy policy to learn how to exercise your privacy choices with such advertiser).
    • The categories of information we share with advertisers depends on the website or webform you are using and the type of quote and rates you are requesting. For example, if you are requesting a quote or rates for car insurance, we may share with advertisers your name, address, telephone number, email, information about your cars, and any other information you provide in the website or webform.
    • The information we share with advertisers and the information you provide directly to such advertisers is subject to each advertiser’s privacy policy. Please read each advertiser’s privacy policy to learn more about their information collection practices and the choices you can make about how they collect and use your personal information. Please note, an advertiser may keep the information we shared with them (that you provided to us through our websites and webforms) whether or not you elect to purchase or use their services.
    • The agreements we have with those advertisers that partner with us require them to secure any personal information (also known as personal data) we provide to them, limit how they use such information, and comply with national, state, and other applicable privacy regulations.
  • With Our Service Providers and Other Third Parties. To provide and protect our services, we may share the information we have about you with those businesses that provide services to us including our third-party vendors, suppliers, service providers, and other third parties under the following circumstances:
    • To measure and optimize the performance of our websites, webforms, and ads and to deliver more relevant ads, including for advertisers and other third-party websites and apps. For more about the information collected by third parties on our websites and webforms, visit Cookies and Other Technologies.
    • To optimize advertisers’ and other third-parties’ ability to reach their target audience and markets by sharing aggregated, non-personally identifiable, de-identified, and aggregated information (i.e., information about you and other users collectively, but not specifically identifiable to you) with such providers and third parties that provide services to us or perform business purposes for us.
    • To help us and others prevent fraud, which may include sharing device, usage, and other information we have about you.
    • For legal, safety, and security reasons. This means we may share information about you if we reasonably believe that disclosing the information is needed to:
      • Comply with any valid legal process, governmental or law enforcement request, or applicable law, rule, or regulation (e.g., subpoenas, court orders, federal/state audits or similar circumstances, etc.).
      • Investigate, remedy, or enforce potential violations of our Terms of Use.
      • Protect our rights, property, or safety or those of the advertisers, our suppliers, or others.
      • Detect and resolve any fraud or security concerns.
    • As part of a merger or acquisition, asset sale, financing, liquidation, or bankruptcy. If we become involved in any merger, asset sale, financing, liquidation or bankruptcy, or other acquisition of all or some portion of our business by another company, we may share your information with that company before and after the transaction closes.

    Note that we have agreements with our third-party vendors, suppliers, and service providers requiring them to secure any personal information we provide to them, limit how they use such information, and comply with national, state, and other applicable privacy regulations.


As noted above, our websites and webforms will contain third-party content, links, and integrations. For example, when you submit information through our websites and webforms you may be presented with content and links to an advertiser’s website to learn more about their products and services or to request a quote or rates directly from them. Through these integrations, you will be providing information to an advertiser, other third parties, as well as to us. We are not responsible for how an advertiser and such other third parties collect or use your information. As always, we encourage you to read the privacy policies of every advertiser and third-party service that you visit or use.


How long we keep your information depends on the type of information, the purpose for which it is used, how sensitive it is, and other similar factors. For example, we keep your information:

  • That you submit through our websites and webforms (like your name, phone number, address, email address, etc.) until you ask us to delete it.
  • For the length of time reasonably needed to fulfill the purposes outlined in this Privacy Policy (including for as long as need to provide you with our services), unless a longer retention period is required or permitted by law.
  • For as long as necessary to resolve disputes and/or enforce our rights and agreements.
  • If it is aggregated, anonymized, de-identified (i.e., not capable of identifying you) then indefinitely.
  • In our backup or disaster recovery systems for a limited period of time or as required by applicable law.

If you ever decide to stop using our websites and webforms, you can ask us to delete your information (see Your Choices and Controls to learn more).

Keep in mind, while our systems are designed to carry out our deletion automatically, we cannot promise or guarantee that deletion will occur within a specific timeframe. Also, there may be legal requirements to keep and not delete your information when you make a deletion request to us. This means we may suspend deletion of or not delete your information if we receive valid legal process asking us to preserve your information, if we receive reports of abuse or other Terms of Use violations, or if your use of our websites or webforms or your information is flagged by our automated systems for abuse or other Terms of Use violations.


The security of your personal information is very important, and we take a number of steps to safeguard it. For example, we have implemented technical and organizational security measures that are designed to help protect your information from unauthorized access, disclosure, use, and modification. We also maintain physical, electronic, and procedural safeguards that comply with or exceed federal standards to guard your information, and we anonymize or expunge data when it is no longer necessary to provide services to our users or substantiate records for an advertiser. From time-to-time, we review our security procedures to consider appropriate new technologies and methods.

Even so, despite our efforts, no security measures are perfect, impenetrable, or 100% secure. We cannot ensure, and do not warrant or guarantee, that the information you transmit to us will remain secure, nor do we guarantee that this information will not be accessed, disclosed, altered, destroyed or used in an unauthorized manner. These are the risks of being online and conducting business online.

Of course, if we learn of a security breach, we may attempt to notify you electronically so that you can take appropriate protective steps. We may also post a notice on our services if a security breach occurs. Depending on where you live, you may have a legal right to receive a notice of a security breach in writing. If you have any questions about the security of your information, please Contact Us.


As discussed above, advertisers, our service providers (including any other third parties working on our behalf), and any other businesses (third parties) who collect information on our services, may automatically receive certain information associated with you and/or your device(s) as part of your use of our websites and webforms through browser or device-based tracking technologies such as cookies, pixels, tags, beacons, scripts, or other technology.

Many devices and browsers give you the option to manage and/or disable cookies and other online tracking technologies. To opt-out of the use of these technologies, you can change your browser options to stop accepting cookies or to prompt you before accepting cookies. To assist you, we compiled directions for some commonly used browsers and devices in the table below. Keep in mind that not all devices and browsers are the same so the methods described below may not work for your browser, browser version, or device and may change at any time. We encourage you to refer to the relevant instructions for your particular device or browser.

Before you dive in, please note, if you opt out of the collection and use of information via cookies and other tracking technologies, you may still see customized advertising displayed by advertising networks from which you have not opted out. In addition, your opt-out will not prevent any advertising network from displaying advertising that is not customized to you and your interests and, consequently, may be less relevant to you. You will need to make such choices on each browser and device you may use to visit our websites and webforms.

  • Disabling Cookies in Browsers. When you elect to opt-out on a website, including our websites, an opt-out cookie is placed on your device. Then when you visit the same website, the opt-out cookie tells the website you opted out. This means that blocking all cookies may then prevent the websites from operating as expected and may also prevent your consent choices from being stored. This may mean that if you opt-out and then block cookies, we may not know about, or be able to honor, your opt-out. You should also be aware that blocking cookies on your computer will not affect your consent choices on a different device, such as a mobile device. You may want to keep this in mind when determining your browser cookie settings. For more information on how to disable cookies on the most common browsers see below.
  • Google Chrome (Google Support):
    • At the top right, click “⋮” icon, and then Settings.
    • At the bottom, click Advanced.
    • Under “Privacy and security”, click Site settings and then Cookies.
    • Turn Allow sites to save and read cookie data on or off.
  • Apple Safari (Apple Support):
    • On Mac:
      • Safari > Preferences, click “Privacy”
    • On iOS:
      • Settings > Safari, then turn on “Block All Cookies”
  • Mozilla Firefox (Mozilla Support):
    • Click the menu button “☰” and select “Preferences”.
    • Select the “Privacy & Security” panel and go to the “Cookies and Site Data” section
  • Microsoft Edge (Microsoft Support):
    • More button “⋯” > Settings.
    • Select “View Advanced Settings”.
    • Under “Privacy and security”, click Site settings and then Cookies.
    • Under “Privacy and Services” > “Cookies”

Other Options for Disabling Online Tracking. Blocking cookies in your browser may not prevent cross-site tracking of your online activity using other online tracking technologies. In addition to managing your cookie settings for your browser, you can opt-out of tracking directly with the businesses that operate the tracking technologies. To opt-out of certain analytic tracking by our service providers visit the links below:

Helpful Links: 

This site uses cookies to collect info (Learn More). The data is used to personalize and deliver ads and marketing to you (Learn More). We may share such info with 3rd parties who combine it with other data that you provided to them or when you use their services. This sharing may be a "sale" of your personal information under certain state laws (Learn More). To opt-out of sharing or to manage or learn more about what we collect, read Do Not Sell My Personal Information and our Privacy Policy.