Fit Small Business, an online publication dedicated to helping small business owners achieve long-term success by offering resources, tools and advice for how to establish, market and growth their companies, recently asked our CEO, Steve Yi, to share his most successful methods and strategies to generate insurance leads:
Engage Consumers with Email Marketing
Steve Yi, Co-Founder and CEO, MediaAlpha
“Almost everyone is on email, making it one of the easiest and least expensive ways to reach consumers. The key to a successful email marketing campaign is maintaining carefully organized lists, as every customer will not be a good fit for each email. Once the best audience is determined for each message, companies need to fine-tune the subject line for optimal open rates. Shorter subject lines typically perform best, somewhere around 10 words or less, and make every word count. Lastly, companies need to be mindful of the amount of emails they are sending. Customers do not want to receive multiple emails throughout the day; in addition, this could potentially flag the company domain as spam. Instead, focus on quality over quantity. One well-targeted email per month is going to go a lot further than several irrelevant emails every week.”
The entire article is available at SmallFitBusiness.com.