The current state of analytics quality and measurement is in flux. Bots are impacting accuracy. The upcoming GDPR policy is changing how data is collected. And the rise of blockchain and cryptocurrency may make customer purchase data a thing of the past.
Lisa Callahan with MartechExec, a community where marketing professionals review vendors, upvote content, and learn about the best strategies, tools, and tactics from their peers, recently spoke with MediaAlpha SVP of Marketing Brett Tabano, on how marketers can continue to gain insight on their audiences in the light of these and other obstacles.