High-Quality Auto Insurance Leads

Connect with consumers actively shopping for auto insurance

MediaAlpha for Agents is a lead-buying platform that helps you connect with high-intent insurance shoppers. As an approved State Farm partner, we offer flat-fee, subsidized pricing, as well as industry-leading customer service, and the control you need to make the best decisions for your business.

Contact Us:

Email: sfagents@mediaalpha.com

Agent Login

Connect with an Agent Lead Specialist

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Built for the Needs of State Farm Agents

MediaAlpha has provided high-quality lead generation technology and expertise for the insurance industry since 2011, and has customized its platform to help State Farm agents grow their businesses.

Expert Support

Our Client Success Team supports you every step of the way with best practices and personalized recommendations.

Flexible Account Management

Update, pause, or reactivate your account at any time, with no long-term contract.

ECRM Integrated

Work seamlessly between MediaAlpha and your current lead-management platform for easy sales tracking and returns.

High-Quality Leads

Sourced from our own insurance properties and trusted publishing partners, your leads will never be sold to another State Farm agent.

Lead Types & Pricing

Set your campaign preferences—geography, budget, delivery schedule, consumer type—and get Premium and Preferred leads instantly delivered via ECRM. Subsidized pricing by tier helps ensure a robust return on your investment.

Premium Leads

Pre-subsidized cost: $11.00

  • Age 25+
  • Insured for 6 months+
  • Homeowner
  • No accidents, no more than 1 ticket, Licensed, No DUI, No SR-22

Preferred Leads

Pre-subsidized cost: $10.00

  • Age 22+
  • Currently insured
  • Home ownership not required
  • No accidents, no more than 1 ticket, Licensed, No DUI, No SR-22



I highly recommend utilizing MediaAlpha services. The support team at MediaAlpha are truly exceptional. In an ever-changing world where digital marketing is required, MediaAlpha can certainly meet and exceed expectations for your agency.


State Farm Agent – Florida


Solid leads and outstanding customer service


State Farm Agent – Texas


MediaAlpha is easily our favorite lead source. The quality is significantly better than we have found elsewhere, the website is simple and easy to use, and their team is extremely helpful.


State Farm Agent – Idaho

Have more questions? Visit the Agents FAQ Page.