State Farm Agents
High-Quality Auto & Home Insurance Leads
Connect with consumers actively shopping for auto and home insurance
MediaAlpha for Agents is a lead-buying platform that helps you connect with high-intent insurance shoppers. As an approved State Farm partner, we offer flat-fee, subsidized pricing, as well as industry-leading customer service, and the control you need to make the best decisions for your business.
Contact Us: sfagents@mediaalpha.com
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Our Values
Built for the Needs of State Farm Agents
MediaAlpha has provided high-quality lead generation technology and expertise for the insurance industry since 2011, and has customized its platform to help State Farm agents grow their businesses.
Expert Support
Our Client Success Team supports you every step of the way with best practices and personalized recommendations.
Flexible Account Management
Update, pause, or reactivate your account at any time, with no long-term contract.
ECRM Integrated
Work seamlessly between MediaAlpha and your current lead-management platform for easy sales tracking and returns.
High-Quality Leads
Sourced from our own insurance properties and trusted publishing partners, your leads will never be sold to another State Farm agent.
Marketplace
Types of Leads Available
Our proprietary two-sided marketplace enables partners to acquire high-intent consumers in a real-time, transparent, data-driven ecosystem.
Set your campaign preferences—geography, budget, delivery schedule, consumer type—and get Premium and Preferred leads instantly delivered via ECRM. Subsidized pricing by tier helps ensure a robust return on your investment.
Premium Plus Leads
Pre-subsidized cost: $16.00
- Age 25+
- Insured for 6 months+
- Homeowners with 2+ cars
- No accidents, less than 2 tickets
- Licensed, No DUI, No SR-22
Premium Leads
Pre-subsidized cost: $13.00
- Age 25+
- Insured for 6 months+
- Homeowner
- No accidents, less than 2 tickets
- Licensed, No DUI, No SR-22
Preferred Leads
Pre-subsidized cost: $12.00
- Age 22+M
- Currently insured
- Home ownership not required
- No accidents, less than 2 tickets
- Licensed, No DUI, No SR-22
*The pre-subsidized lead cost reflects the minimum agents must pay for Premium or Preferred leads. Agents may increase their bid price at their own discretion. Agents are solely responsible for any amount not covered by the State Farm subsidy contribution.
Sourced via a State Farm Branded Click Ad, Branded Leads offer a distinct advantage over shared leads. This unique lead type targets consumers who engage with State Farm-branded content, meaning you’re connecting with higher-intent shoppers already considering your brand.
Branded Premium Leads
Pre-subsidized cost: $30,00
- Age 25+
- Insured for 6 months +
- Homeowner
- No accidents, max 1 ticket
- Licensed, No DUI, No SR-22
Branded Preferred Leads
Pre-subsidized cost: $24.00
- Age 22+
- Currently Insured
- Home ownership not required
- No accidents, max 1 ticket
- Licensed, No DUI, No SR-22
* The pre-subsidized lead cost reflects the minimum agents must pay for Branded Premium or Branded Preferred leads. Agents may increase their bid price at their own discretion. Agents are solely responsible for any amount not covered by the State Farm Subsidy contribution. Note that State Farm® reserves the right to discontinue, amend, or modify this program or any incentives for all agents or any individual participant at any time.
Set your campaign preferences—geography, budget, delivery schedule, consumer type—and get Home Premier and Home Choice leads instantly delivered via ECRM. Subsidized pricing by tier helps ensure a robust return on your investment.
Home Premier
Pre-subsidized cost: $16.00
- Home types: Single Family, Multi Family, Duplex, Townhome, Condominium
- No claims in the last 3 years
- Build year: Any
Home Choice
Pre-subsidized cost: $14.00
- Home types: Single Family, Multi Family, Duplex, Townhome, Condominium
- Maximum of 1 claim in the last 3 years
- Build year: Any
*The pre-subsidized lead cost reflects the minimum agents must pay for Home Premier or Home Choice leads. Agents may increase their bid price at their own discretion. Agents are solely responsible for any amount not covered by the State Farm subsidy contribution.
