Why MediaAlpha
Our mission is to connect every insurance carrier with online shoppers through the most efficient customer acquisition marketplace.
What if customer acquisition wasn’t a guessing game?
Where does your budget actually go?
Why pay the same for every customer—when they’re clearly not equal?
Our Solutions
Solutions That Scale
The power to reach more shoppers, the intelligence to convert them, and the transparency see how every dollar is working.
High-Intent Shoppers
Connect with in-market shoppers across top brand, metasearch, and comparison search sites, with ad solutions built for the insurance industry. Our scale fuels smarter models, sharper targeting, and more efficient outcomes.
AI-Powered Decisioning
Informed by billions of insurance shopping signals, our AI helps optimize marketplace decisions, improve match quality, and deliver stronger outcomes over time.
Granular Transparency
See exactly where your spend goes. Our platform gives you real-time visibility into every transaction: publisher, channel, performance, and price, so you can optimize with confidence.
Robust APIs
Deep integrations embed directly into your existing workflows, making it easy to connect data, automate processes, and get up and running quickly.
Flexible Models
We offer flexible structures that adapt to your goals and budget, so you can work with us however fits best.
Granular Targeting
Reach the right shopper at the right moment. Filter by geography, line of business, device type, and more, so every dollar works harder.
Built for the World’s leading Insurance brands
$2B+
2025 Platform Spend
16
of the Top 20 P&C Carriers
11M+
Consumer Referrals per Month
Our Audience
Built for Every Side of the Marketplace
Our proprietary two-sided marketplace enables partners to acquire high-intent consumers in a real-time, transparent, data-driven ecosystem.
Precisely target high-intent insurance shoppers across leading brand, metasearch, and comparison search sites with solutions designed for your industry.
700+
Demand Partners
130M+
Consumer Referrals Annually
Turn your traffic into revenue. Whether you’re an insurance carrier monetizing non-converting consumers or an informational site looking to grow earnings, we help you maximize the value of every interaction.
350+
Supply Partners
130M+
Consumer Referrals Annually
Connect with high-intent insurance shoppers. With multiple lead types and unmatched customer service, you’ll have the control you need to make the best decisions for your business.
1M+
Leads per Month
100%
of the Top Captive and Independent Carriers
A Platform Built on Genuine Partnership
Getting started is easy and you’re never on your own.
- Full-service onboarding and support from day one
- Account teams who know your business and grow with it
- SOC 2 Type II Compliance provides peace of mind
Ready To Get Started?
Connect with our team to see how MediaAlpha helps you reach the right insurance customers and optimize every dollar of your ad spend.