Publishers

Intelligent Revenue Optimization for Publishers

Using one unified platform for clicks, leads, and calls, insurance publishers can monetize traffic through AI-informed customer and source signals that drive stronger revenue performance, maintain user experience, and provide granular transparency and control.

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Monetization Should Not Compromise Trust

We back every partnership with the support and accountability you need to grow with confidence.

Full-service onboarding and support from day one
Account teams who know your business and grow with it
SOC 2 Type II Compliance provides peace of mind

5K+

Active Carriers & Agents

$2B+

2025 Platform Spend

Our Values

Built for Publishers Who Demand Control

AI-Enhanced Monetization

Traffic segmentation enhanced by AI helps to maximize the value of your traffic

Granular Transparency & Analytics

Advertisers bid on your traffic channels by name. See exactly which advertiser partners perform best, at what price, and why, so you can make smarter decisions about your inventory

Unmatched Demand Breadth & Scale

Access one of the largest pools of insurance advertisers bidding in real time. More competition means higher monetization and a diversified revenue stream for your business

Monetization That Delights Consumers

Consumers see offers matched to their needs. That means higher intent, stronger conversions, and less wasted spend — better outcomes for everyone in the marketplace.

5K+

Active Partners

11M+

Consumer Referrals per Month

Technology Backed by Reliability

Our reliable systems drive revenue 24/7.

99.9%

Uptime

5M+

Impressions per Day

Unparalleled Demand

Our scale translates into the most robust demand in the P&C industry.

$2B+

2025 Platform Spend

5K+

Active Partners

Monetization That Delights Consumers

Consumers see offers matched to their needs. That means higher intent, stronger conversions, and less wasted spend — better outcomes for everyone in the marketplace.

5K+

Active Partners

11M+

Consumer Referrals per Month

Technology Backed by Reliability

Our reliable systems drive revenue 24/7.

99.9%

Uptime

5M+

Impressions per Day

Unparalleled Demand

Our scale translates into the most robust demand in the P&C industry.

$2B+

2025 Platform Spend

5K+

Active Partners

Our Process

How Performance Actually Happens

Step 1.

High-intent shoppers engage across trusted publisher properties

Step 2.

Advertisers bid in real time, informed by granular performance signals and AI-driven insights

Step 3.

Every click is priced dynamically based on live data, so spend reflects true value

Step 4.

AI models learn and provide more valuable bidding signals over time

Step 1.

High-intent shoppers engage across trusted publisher properties

Step 2.

Advertisers bid in real time, informed by granular performance signals and AI-driven insights

Step 3.

Every click is priced dynamically based on live data, so spend reflects true value

Step 4.

AI models learn and provide more valuable bidding signals over time

Step 1.

High-intent shoppers engage across trusted publisher properties

Step 2.

Advertisers bid in real time, informed by granular performance signals and AI-driven insights

Step 3.

Every click is priced dynamically based on live data, so spend reflects true value

Step 4.

AI models learn and provide more valuable bidding signals over time

Ready To Get Started?

Request a Demo Learn More

“With great inventory, great technology and great people, MediaAlpha has been a key acquisition partner for Bestow.”

Matt Gratt

Director of Growth at Bestow

“MediaAlpha provides one of the best platforms to connect with our consumers. In a time of black-box solutions, their unparalleled transparency allows us to analyze the underlying data to make the decisions that are best for our business.”

Jon Legler

VP of Marketing at Spring Venture Group

“MediaAlpha is an extremely valuable partner! One of the strongest features of the platform is the ability to instantly change the mix of lead sources and pricing to maximize conversion rates and minimize lead costs.”

Keith Mahar

Chief Operating Officer, Instant Insurance Network

Featured Resources

Blog

How MediaAlpha Delivers High-Quality Insurance Leads

Blog

Direct Mail vs. Online Leads? Why Smart Agents Are Using Both.

Blog

5 Tips for Working Insurance Leads When You’re Understaffed

Frequently Asked Questions

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