Grow your business with high-intent consumers
Data science-powered marketing
Efficient, scalable customer acquisition solutions for the insurance industry and other verticals, powered by technology and data science.
MediaAlpha provides customer acquisition solutions designed to reach consumers shopping within high-consideration categories such as property & casualty insurance, health and life insurance, personal finance, travel, education, and more.
Whether you’re looking to generate demand or get the most from the shoppers that come to you, we can help you maximize the value of every consumer interaction.
Insurance Industry Solutions
Watch this video to learn how MediaAlpha can help insurance carriers and distributors acquire new customers and maximize revenue.
The Power of Transparency
Instead of acquiring customers from a black box, get the visibility you need to target and price prospects based on the value they bring. With the transparency we provide, you’ll have the data and tools to align your customer acquisition costs relative to customer lifetime value with an unmatched level of granularity.
What Makes Us Unique?
Efficiency at Scale
The volume you need to drive meaningful business results. Precise targeting capabilities that connect you with the right prospects. Unlock superior performance versus other customer acquisition channels.
Real-time, granular control and full source-transparency with every buying and pricing decision. The visibility and capabilities you need to effectively manage lifetime value relative to customer acquisition costs and maximize profitability.
A fully managed service option, custom integrations, and industry-leading technology, plus a dedicated focus on providing long-term value to your business. Transact with confidence within a healthy ecosystem designed with your needs in mind.
Explore Our Resources
How insurance carriers can apply data science to customer acquisition and maximize the value of every website visit
Why insurance agents should measure the effectiveness of their leads by the number of consumers they’re able to connect with
Our most recent quarterly book club read dives deep on the value of keeping an open mind
The pandemic has led to a major uptick in digital shopping among life insurance consumers. Here’s how carriers can respond.
The right monetization partner can greatly improve your ability to grow your business
The auto rental shopping site uses strategic bidding and predictive analytics to maximize its customer acquisition results