The Leader in Insurance Customer Acquisition
A transparent, AI-powered marketplace connecting insurance businesses with high-intent shoppers at unmatched scale.
Built for Growth
MediaAlpha is an AI-first customer acquisition platform built for insurance. Advertisers, Publishers, and Agents use our technology to reach the right consumers, optimize pricing decisions, and grow more efficiently.
Scalable
Reach the right prospects at the right time. With targeting across 40+ consumer attributes and access to a vast network of insurance shoppers, you can drive meaningful volume and outperform traditional acquisition channels.
Transparent
See exactly where your spend goes. Full source transparency and real-time reporting give you granular visibility into every transaction, so you can optimize with confidence.
Data-Driven
Make smarter pricing decisions. Our platform aligns customer acquisition costs to lifetime value, giving you the control you need to maximize profitability at every level.
Built for the World’s Leading Insurance Brands
$2B+
Annual Platform Spent
16
of the Top 20 Carriers
12M+
Consumer Referrals per Month
Our Process
How Performance Actually Happens
Our Audiences
Built for Every Side of the Marketplace
Our proprietary two-sided marketplace enables partners to acquire high-intent consumers in a real-time, transparent, data-driven ecosystem.
Advertisers
Precisely target serious shoppers across leading brand, metasearch, and comparison search websites with ad solutions built for your industry.
700+
Demand Partners
141M
Consumer Referrals Annually
Publishers
Turn your traffic into revenue. Whether you’re an insurance carrier looking to monetize non-converting consumers or an informational site looking to grow earnings, we help you get more value from every visitor.
350+
Supply Partners
141M
Consumer Referrals Annually
Agents
Connect with high-intent insurance shoppers. With multiple lead types and unmatched customer service, you’ll have the control you need to make the best decisions for your business.
1M+
Leads per Month
100%
of the Top Captive and Independent Carriers
Advertisers
Precisely target serious shoppers across leading brand, metasearch, and comparison search websites with ad solutions built for your industry.
700+
Demand Partners
141M
Consumer Referrals Annually
Publishers
Turn your traffic into revenue. Whether you’re an insurance carrier looking to monetize non-converting consumers or an informational site looking to grow earnings, we help you get more value from every visitor.
350+
Supply Partners
141M
Consumer Referrals Annually
Agents
Connect with high-intent insurance shoppers. With multiple lead types and unmatched customer service, you’ll have the control you need to make the best decisions for your business.
1M+
Leads per Month
100%
of the Top Captive and Independent Carriers
Featured Resources
Ready To Get Started?
Connect with our team to see how MediaAlpha helps you reach the right insurance customers and optimize every dollar of your ad spend.