Grow your business with high-intent consumers
Data science-powered marketing
Efficient, scalable customer acquisition solutions for the insurance industry and other verticals, powered by technology and data science.
MediaAlpha provides customer acquisition solutions designed to reach consumers shopping within high-consideration categories such as property & casualty insurance, health and life insurance, personal finance, travel, education, and more.
Whether you’re looking to generate demand or get the most from the shoppers that come to you, we can help you maximize the value of every consumer interaction.
Insurance Industry Solutions
Watch this video to learn how MediaAlpha can help insurance carriers and distributors acquire new customers and maximize revenue.
The Power of Transparency
Instead of acquiring customers from a black box, get the visibility you need to target and price prospects based on the value they bring. With the transparency we provide, you’ll have the data and tools to align your customer acquisition costs relative to customer lifetime value with an unmatched level of granularity.
What Makes Us Unique?
Efficiency at Scale
The volume you need to drive meaningful business results. Precise targeting capabilities that connect you with the right prospects. Unlock superior performance versus other customer acquisition channels.
Real-time, granular control and full source-transparency with every buying and pricing decision. The visibility and capabilities you need to effectively manage lifetime value relative to customer acquisition costs and maximize profitability.
A fully managed service option, custom integrations, and industry-leading technology, plus a dedicated focus on providing long-term value to your business. Transact with confidence within a healthy ecosystem designed with your needs in mind.
Explore Our Resources
How to differentiate between two strikingly similar media-buying platforms—and find the buying strategy that’s right for you
How to avoid buying lemon leads and make sure you get the quality you deserve
New to digital marketing? Here’s an overview of six popular tactics you might want to consider.
New technologies and tactics are making insurance advertisers more efficient than ever before
Insurance advertisers need a smoother user experience if they want to improve their conversion rates. We have just the right solution to help.
Tips for health insurance advertisers to navigate unprecedented uncertainty