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How KAYAK Partnered with MediaAlpha to Reach 120% ROI

Learn how KAYAK increased its transparency, granularity, control, and innovation when it moved its performance marketing campaigns to the MediaAlpha platform

 

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REPORT: Embedding Loyalty Into The Shopping Experience Through Comparison Offers

The latest report from Forrester reveals US consumers’ sentiments and perspectives on the usefulness, impact and value of insurance comparison ads during their shopping journey.

 

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Forrester Research: Performance Marketing Actually Performs

The challenge with performance marketing is that it still too often is purchased through opaque ad networks which lack campaign transparency.

 

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 MediaAlpha Exchange Platform

Powers over 50 million advertising transactions annually, representing more than $400 million in spend on brand, comparison, and metasearch sites across the insurance, travel, personal finance, education, and home service verticals

 

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Our Partners

 

The combination of MediaAlpha’s advanced targeting capabilities and the transparency provided by the platform helps Advertisers bid more intelligently on our inventory and make more money. As a result, we are making more revenue too!– Steve Minster, Director of Partner Alliance, The General
The MediaAlpha Platform is one of the best time-saving tools. It provides us a complete view of campaigns in real-time, delivers advanced targeting options to maximize return, and gives me peace of mind knowing my budget is being spent strategically.– Victoria Zelenkevica, Marketing Specialist at ASAP Tickets
MediaAlpha’s easy-to-use ad bidding platform and advanced technology provides us with a smart RTB experience. We are now able to grow product sales profitably to a very targeted range of users, and react to market changes rapidly.– Dennis Belajevs, VP Digital Marketing, Booking Group
MediaAlpha is an extremely valuable partner! One of the strongest features of the MediaAlpha Platform is the ability to instantly change the mix of lead sources and pricing to maximize conversion rates and minimize lead cost.– Keith Mahar, Chief Operating Officer, Instant Insurance Network
In the eight months since we’ve been using the MediaAlpha platform, our cost of acquisition was noticeably lower. During our busiest month, MediaAlpha had especially outstanding performance, increasing its COA advantage by nearly 3x against other search platforms.– Matthew Jin, Customer Acquisition Specialist, eHealth
Implementing the MediaAlpha Exchange platform has resulted in boosting monetization, improving efficiency and enabling our advertisers to execute data-driven, custom bidding strategies on Esurance.com inventory.– Tolithia Kornweibel, Vice President of Customer Experience at Esurance

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