Grow your business with high-intent consumers
Data science-powered marketing
Efficient, scalable customer acquisition solutions for the insurance industry and other verticals, powered by technology and data science.
MediaAlpha provides customer acquisition solutions designed to reach consumers shopping within high-consideration categories such as property & casualty insurance, health and life insurance, personal finance, travel, education, and more.
Whether you’re looking to generate demand or get the most from the shoppers that come to you, we can help you maximize the value of every consumer interaction.
Insurance Industry Solutions
Watch this video to learn how MediaAlpha can help insurance carriers and distributors acquire new customers and maximize revenue.
The Power of Transparency
Instead of acquiring customers from a black box, get the visibility you need to target and price prospects based on the value they bring. With the transparency we provide, you’ll have the data and tools to align your customer acquisition costs relative to customer lifetime value with an unmatched level of granularity.
What Makes Us Unique?
Efficiency at Scale
The volume you need to drive meaningful business results. Precise targeting capabilities that connect you with the right prospects. Unlock superior performance versus other customer acquisition channels.
Real-time, granular control and full source-transparency with every buying and pricing decision. The visibility and capabilities you need to effectively manage lifetime value relative to customer acquisition costs and maximize profitability.
A fully managed service option, custom integrations, and industry-leading technology, plus a dedicated focus on providing long-term value to your business. Transact with confidence within a healthy ecosystem designed with your needs in mind.
Explore Our Resources
It’s one thing to understand performance marketing, and another thing entirely to know your business inside and out. MediaAlpha delivers both.
As the travel industry rebounds in a post-COVID world, no one is better equipped to help travel brands acquire customers and monetize site visitors than MediaAlpha
MediaAlpha Co-Founder and CEO Steve Yi discusses predictive analytics, programmatic in-housing, and other key trends in the marketing industry.
New York-based Allstate agent John Pomeroy struggled for years to connect with the online leads he purchased—until he started working with MediaAlpha
Open enrollment may be months months away, but health and medicare insurers can maximize their performance by starting their preparation now
We spoke with Gabi CMO Nick Fairbairn to learn how the online insurance broker is delivering for its advertisers on the MediaAlpha exchange