The 2022 Life Insurance Online Shopping Survey

Learn how in-market consumers are shopping online—and what they need from carriers

Life insurance shoppers are moving online. They’re intensely researching their options within a relatively short window and they’re ready to make a purchase. But what do carriers need to know in order to successfully close the deal? The 2022 MediaAlpha Online Life Insurance Shopping Survey sheds light on how carriers can better serve this growing segment of the life insurance market.

We surveyed 290 online life insurance shoppers to learn more about how they shop—from how they compare policies, to which channels they prefer to use to communicate with providers.

Download our free report to gain key insights, including:

  • Which kinds of policies life insurance shoppers say they’re looking for
  • Which carriers have the highest aided brand recall
  • Why 25-34 year-old shoppers present a major opportunity for carriers
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