Articles - MediaAlpha

In a Post-Cookie World, Transparency Matters More Than Ever

As the cookie becomes obsolete, advertisers need deep transparency into the context of every click to find and engage their target shoppers

Insurance Agents Can Now Buy Leads On Nights and Weekends

A new feature on the MediaAlpha for Agents platform makes it easier to reach consumers who shop for insurance outside normal business hours

The Secret Weapon Insurance Carriers Are Using to Recoup a Significant Share of Their Digital Marketing Costs

Data-powered predictive analytics is helping carriers monetize their non-converting website visitors—creating a powerful new revenue stream for insurers

When the Pixel-Based Cookie Crumbles The Conversion Tracking Token Takes Over

As the cookie becomes obsolete, insurance carriers will need to adopt a sustainable tracking tool that aligns marketing goals with business goals

How An Independent Insurance Agent Achieved a 30% Lead Conversion Rate with MediaAlpha for Agents

Washington D.C.-based agent Eric Hardiman tripled his conversion rate with MediaAlpha’s high-quality leads and hands-on customer service

It’s Harder Than Ever to Reach Consumers on the Phone—Here’s What Insurance Carriers and Agents Can Do About It

Call contact rates are on the decline, but savvy insurance carriers and agents can reach their leads using these key techniques

“It’s Like Coming Home”: Inside All Web Leads’ Return to the MediaAlpha Platform

All Web Leads president and CEO Bill Daniel explains how the company’s return to MediaAlpha has thrilled its carrier partners and lifted yields by up to 15%

What the New Federal Stimulus Could Mean for Auto Insurance Advertisers

A new stimulus could lead to an influx of budget auto insurance shoppers, presenting a major opportunity for carriers