Articles

Agent Spotlight: Shannon Westbrook

The Arkansas independent agent shares her customer service tips, her most memorable claim, and how she broke into the business

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Why the Bottom of the Funnel is the Place to Be for Mid-Sized Insurance Carriers

With low unaided awareness, mid-sized carriers can struggle to break into the consideration set. A healthy investment in performance marketing can help.

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The Insurtechs Aren’t “On the Rise”—They’ve Already Arrived

For several years, insurance industry observers have discussed the rise of the so-called “insurtechs,” a growing...

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The 1 Thing Every Insurance Advertiser Needs to Do to Optimize Performance

If you haven’t connected your click data to your sales data, you’re leaving money on the table

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5 Tips for Working Insurance Leads When You’re Understaffed

Don’t let a hiring crunch stop you from growing your business. Here’s how you can adjust your lead-working strategy to maximize results when you’re shorthanded.

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It’s Time for Agents to Demand Transparency in the Online Leads Space

Five questions to ask your online lead partner to get the quality you deserve

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Get Ready for a Surge in Insurance Shopping—and Switching

As carriers raise rates, their customers will be on the lookout for less expensive alternatives

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