Articles - MediaAlpha

Bidded is Better: Why MediaAlpha for Agents Uses an Auction Model to Distribute Leads

Your most pressing questions about our bidded model, answered

Insurance Agent Recruiting Ideas: 15 Tips to Grow Your Business

How to identify, hire, and retain the producers who will take your agency to the next level

Get $50 in Free Leads Every Time You Refer an Insurance Agent to MediaAlpha for Agents

Our new referral program rewards agents for recruiting their friends and colleagues to our flexible and precise lead-buying platform

Performance Marketing is the Future of the Auto Insurance Industry

As shoppers move to digital, advertising efficiency is becoming a key differentiator.

How Insurance Carriers Can Supercharge Their Profits with Predictive Analytics

Top carriers are using predictive analytics to intelligently monetize their site visitors and maximize the value of every customer interaction

2021 Special Enrollment Period: What Health Insurance Advertisers Need to Know

Want to make the most of the special enrollment period? Focus on clear messaging with an emphasis on affordability.

The 3 Hidden Costs of Cost-Per-Quote Measurement for Insurance Carriers

Cost-per-quote measurement incentivizes publishers to sell insurers low-value traffic and prevents carriers from competing for the market’s most valuable consumers

Why MediaAlpha’s Tech Stack Runs on Perl

We use a fast, flexible programming language that allows our engineers to focus on solving business challenges