Articles

Ad Network vs. Ad Exchanges: What You Need to Know

How to differentiate between two strikingly similar media-buying platforms—and find the buying strategy that’s right for you

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7 Questions to Ask About Online Insurance Leads Before You Buy Them

How to avoid buying lemon leads and make sure you get the quality you deserve

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6 Digital Marketing Tactics Auto Insurance Agents Can Use to Find New Customers

New to digital marketing? Here’s an overview of six popular tactics you might want to consider.

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4 Things Health, Life, and Medicare Carriers Are Learning from the P&C World

New technologies and tactics are making insurance advertisers more efficient than ever before

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How Data Passing Helps Insurance Advertisers Drive Conversions with a Better User Experience

Insurance advertisers need a smoother user experience if they want to improve their conversion rates. We have just the right solution to help.

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Open Questions During Open Enrollment

Tips for health insurance advertisers to navigate unprecedented uncertainty

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Property & Casualty Agents Have a New Source of High-Quality Leads

MediaAlpha for Agents offers the account controls, lead quality, and support you need to grow your business

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3 Tips for How Marketers Can Weather the Storm During COVID-19

MediaAlpha CEO Steve Yi explains how performance marketing, granularity and an opportunistic mindset can help advertisers make the most of a tough time.

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