Articles

In a Post-Cookie World, Transparency Matters More Than Ever

As the cookie becomes obsolete, advertisers need deep transparency into the context of every click to find and engage their target shoppers

Read More

Insurance Agents Can Now Buy Leads On Nights and Weekends

A new feature on the MediaAlpha for Agents platform makes it easier to reach consumers who shop for insurance outside normal business hours

Read More

The Secret Weapon Insurance Carriers Are Using to Recoup a Significant Share of Their Digital Marketing Costs

Data-powered predictive analytics is helping carriers monetize their non-converting website visitors—creating a powerful new revenue stream for insurers

Read More

When the Pixel-Based Cookie Crumbles The Conversion Tracking Token Takes Over

As the cookie becomes obsolete, insurance carriers will need to adopt a sustainable tracking tool that aligns marketing goals with business goals

Read More

How An Independent Insurance Agent Achieved a 30% Lead Conversion Rate with MediaAlpha for Agents

Washington D.C.-based agent Eric Hardiman tripled his conversion rate with MediaAlpha’s high-quality leads and hands-on customer service

Read More

It’s Harder Than Ever to Reach Consumers on the Phone—Here’s What Insurance Carriers and Agents Can Do About It

Call contact rates are on the decline, but savvy insurance carriers and agents can reach their leads using these key techniques

Read More

“It’s Like Coming Home”: Inside All Web Leads’ Return to the MediaAlpha Platform

All Web Leads president and CEO Bill Daniel explains how the company’s return to MediaAlpha has thrilled its carrier partners and lifted yields by up to 15%

Read More

What the New Federal Stimulus Could Mean for Auto Insurance Advertisers

A new stimulus could lead to an influx of budget auto insurance shoppers, presenting a major opportunity for carriers

Read More

1 2 3 4 5

This site uses cookies to collect info (Learn More). The data is used to personalize and deliver ads and marketing to you (Learn More). We may share such info with 3rd parties who combine it with other data that you provided to them or when you use their services. This sharing may be a "sale" of your personal information under certain state laws (Learn More). To opt-out of sharing or to manage or learn more about what we collect, read Do Not Sell My Personal Information and our Privacy Policy.