Articles - MediaAlpha

Consumers Who Use Personal Finance Apps Are a Prime Target for Money-Saving Messages from Auto Insurance Carriers

Personal finance apps have a major opportunity to earn additional advertising revenue and better serve their users by suggesting when consumers can save money on auto insurance

Insurance Referral Program: 7 Ways to Earn New Customers from Your Existing Network

An insurance referral program can help you find long-term customers through your existing customer base. Here’s how to get it right.

Travel is Making a Comeback, and We’re Helping Our Customers Lead the Way

As the travel industry rebounds in a post-COVID world, no one is better equipped to help travel brands acquire customers and monetize site visitors than MediaAlpha

Allstate Agent Achieves 95% Contact Rate with MediaAlpha for Agents

New York-based Allstate agent John Pomeroy struggled for years to connect with the online leads he purchased—until he started working with MediaAlpha

Predictive Analytics on the Rise: A Q&A with MediaAlpha CEO Steve Yi

MediaAlpha Co-Founder and CEO Steve Yi discusses predictive analytics, programmatic in-housing, and other key trends in the marketing industry.

Open Enrollment Checklist: Preparing for Health and Medicare’s Busiest Season

Open enrollment may be months months away, but health and medicare insurers can maximize their performance by starting their preparation now

How Gabi’s Valuable Audience is Driving Results for Insurance Advertisers

We spoke with Gabi CMO Nick Fairbairn to learn how the online insurance broker is delivering for its advertisers on the MediaAlpha exchange

Clicks vs. Leads vs. Calls: What You Need to Know

Insurance advertisers connect with online prospects through several different channels. Here’s the low-down on the difference between clicks, leads, and calls.