Articles

3 Reasons to Consolidate Your Campaigns on the MediaAlpha Platform—And 4 Best Practices For Doing So

Consolidating your campaigns can make your life easier and your customer acquisition efforts more effective

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Medicare Advantage Plans Are Hotter Than Ever—Here’s What It Means For Customer Acquisition In This Year’s Annual Enrollment Period

As consumers increasingly flock to Medicare Advantage, carriers will look to spend their customer acquisition dollars more efficiently to maximize results

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5 Things We Learned About Online Life Insurance Shoppers From Our New Survey

Key details on how life insurance shoppers like to shop, how to communicate with them, and why 25-34 year-olds present a major opportunity for carriers

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Why Bad Insurance Leads Happen to Good Agents—And What You Can Do About Them

How bad insurance leads happen, how you can return the ones that don’t work, and what you can do to help us build a better lead ecosystem

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6 Concerns Agents Have About Online Insurance Lead Quality—And What We’re Doing About Them

Agents have been burned in the past. Here’s what MediaAlpha is doing about your biggest online insurance lead quality concerns.

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How to Avoid Paid Media Price Hikes During the Holiday Season

When the holiday shopping frenzy pushes up advertising costs in channels like display and social, insurance carriers can find value in channels that are specific to their industry

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Why Granular Segmentation is a Key Step in the Path to P&C Insurance Profitability

Whether the market is hard or soft, segmentation helps you more intelligently insurance shoppers for best results

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