Articles - MediaAlpha

Ad Network vs. Ad Exchanges: What You Need to Know

How to differentiate between two strikingly similar media-buying platforms—and find the buying strategy that’s right for you

7 Questions to Ask About Online Insurance Leads Before You Buy Them

How to avoid buying lemon leads and make sure you get the quality you deserve

6 Digital Marketing Tactics Auto Insurance Agents Can Use to Find New Customers

New to digital marketing? Here’s an overview of six popular tactics you might want to consider.

4 Things Health, Life, and Medicare Carriers Are Learning from the P&C World

New technologies and tactics are making insurance advertisers more efficient than ever before

How Data Passing Helps Insurance Advertisers Drive Conversions with a Better User Experience

Insurance advertisers need a smoother user experience if they want to improve their conversion rates. We have just the right solution to help.

Open Questions During Open Enrollment

Tips for health insurance advertisers to navigate unprecedented uncertainty

Property & Casualty Agents Have a New Source of High-Quality Leads

MediaAlpha for Agents offers the account controls, lead quality, and support you need to grow your business

3 Tips for How Marketers Can Weather the Storm During COVID-19

MediaAlpha CEO Steve Yi explains how performance marketing, granularity and an opportunistic mindset can help advertisers make the most of a tough time.