State Farm Agents FAQ

Yes, MediaAlpha for Agents is proud to partner with State Farm as an approved subsidy vendor.

To help grow your business, MediaAlpha delivers high-quality insurance leads on an easy-to-use platform. You’ll also get dedicated client success support to help optimize your lead buying strategy.

To get started, please fill out our form or reach out to us at agentleads@mediaalpha.com.

MediaAlpha currently offers auto and home leads. We may offer other lead products in the future.

Create a lead-buying campaign that filters leads to focus on your best potential customers and set a daily lead cap. You’ll automatically receive notifications every time you purchase a new lead.

As a subsidy partner, State Farm Agents qualify for special pricing. Contact us to learn more about pricing for your tier.

When your account is created by our Client Success Team, you’ll input your credit card information and deposit an amount to prepay for your leads. Once you log in and confirm your account, you may then buy leads using your deposit amount. To add funds for additional purchases, simply take advantage of our auto-refill feature. Keep in mind that if your account does not have sufficient funds, you will not be able to purchase new leads.

There is no minimum spend and no minimum contract term is required to buy from MediaAlpha. The minimum deposit amount is $250.

Lead volume may fluctuate based on factors such as the number of agents using the platform, limits you’ve placed on geography, or if you’ve set a bid above the recommended minimum for said lead type. We cannot guarantee that you will receive a certain number of leads per day; however, you may adjust your filters at any time. You may also set a daily cap to ensure that you only receive a manageable number of leads for your team size.

To ensure we can provide the best lead quality possible, our inventory is sourced directly from MediaAlpha’s owned and operated properties and trusted publishing partners. We have built our supply policies to ensure quality across our entire marketplace.

Yes. All consumers consent to be contacted via phone, text, and/or email by our agent partners, upon submitting the quote form, even if they were previously on a Do Not Contact (DNC) list (read our Privacy Policy to learn more).

MediaAlpha sells shared leads to agents and corporate carriers. Each shared lead is sold to no more than four buyers. No lead will be sold to more than one agent who is affiliated with a particular captive carrier.

Yes, MediaAlpha provides filters for geography and consumer types. We also allow you to set your own schedule and daily limits, so you only receive leads when you have team members available to work the leads. Due to State Farm policy, MediaAlpha does not provide the ability for agents to filter based on age or consumer credit worthiness.

You will be notified via eCRM and email when you have won a new lead. There is also an option to receive a text message notification. To get started, please fill out our form or reach out to us at agentleads@mediaalpha.com.

Yes, MediaAlpha allows “bad leads” to be returned through ECRM.

Return requests submitted within the first 72 hours after lead delivery will be approved by MediaAlpha. You may continue requesting returns for up to 7 days after lead delivery. Up to 20% of leads received monthly may be returned.

“Bad leads” include:

• Invalid Contact Information: Phone number and email address are both proven invalid (phone number is disconnected, wrong number, email bounced)
• Fictitious Lead Information: Fake name and/or contact information (Mickey Mouse, Jane Doe, Test Name, etc)
• Filter Criteria Error: The lead data you received does not match your account’s settings (for example: your account filters include only consumers who are currently insured, yet you received a lead with “no” in the “currently insured” field). Excluded information and consumer dishonesty does not apply.
• Duplicate Lead: You received the same lead from MediaAlpha for Agents within the last 30 days.

Note: Although MediaAlpha approves return requests submitted within 72 hours of lead delivery (up to 20% of leads received monthly), all leads are reviewed, and MediaAlpha reserves the right to later reject returns if they are found to not match the criteria above. MediaAlpha also reserves the right to change the return policy in the future – in this event, MediaAlpha will provide you ample notice. Returns and credits are approved within 24 hours.

Keep in mind when you return a lead you must stop using it and delete all copies.

Yes. Contact your Client Success Manager to add additional team members to your account.

• Accounts can be paused at any time. Simply log in and click the Pause Account button in your account settings tab.
• If you need assistance to pause or cancel your account, please contact your Client Success Manager or email agentsupport@mediaalpha.com. Any available funds on your account (excluding credits and referral bonuses) will be refunded to you.

MediaAlpha for Agents works best on Google Chrome. We provide support for the following:

1. Windows Operating System
   • Microsoft Edge (latest versions)
   • Google Chrome (latest versions)
   • Mozilla Firefox (latest versions)
2. macOS
   • Safari 12 and later
   • Google Chrome (latest versions)
   • Mozilla Firefox (latest versions)

Yes, we offer credit for every referred agent who makes a deposit and starts buying leads. Talk to your client success manager and reference the terms for more details.