Designed for Advertisers
Transparent and granular controls empower media buyers to buy how, what, and when they want.
Software tools and automation streamline campaign management to save time and resources.
More efficient and targeted customer acquisition delivers better bottom line results.
Sophisticated, easy-to-use campaign management tools to create and manage highly-targeted campaigns and bidding strategies.
Transparent source management helps advertisers manage campaign distribution across all publishers and channels in a single platform.
Sophisticated machine learning algorithms and automation features to optimize audience targeting, pricing strategies and creative designs.
Robust and customizable reporting dashboards provide real-time insights to help improve and optimize your campaign strategies.
Sample Advertiser Partners
Inflexible pricing. Lack of control over delivery. Inconsistency across partners. Limited visibility. The leads buying process is outdated and it creates real economic costs. For a leading provider of life insurance, it caused 20% waste in their budget, missed opportunities to acquire new customers, and it created an inefficient use of costly call center reps. […]
In this Feature Focus, we highlight the MediaAlpha Budget & Pacing tool found on the MediaAlpha for Advertisers platform. One common complaint advertisers express to us is that they have no control over the delivery pace of their lead, click, or call orders when buying vertical search media in the traditional offline purchase order process. […]
Today’s vertical search advertisers need to buy media more intelligently and effectively than ever before. In a crowded and highly competitive marketing landscape, savvy marketers must find ways to rise above the noise to find high intent consumers and acquire these consumers in an efficient, cost effective manner that delivers the highest ROI on marketing […]
Amongst many powerful features built into the MediaAlpha platform, the Suggest Tool uses advanced machine learning algorithms and optimization tools, to enable platform users to make and easily implement better decisions with data. The Suggest Tool allows advertisers to quickly adjust bids to achieve specific campaign goals. These powerful features help advertisers make smarter buying […]