Designed for Advertisers
Transparent and granular controls empower media buyers to buy how, what, and when they want.
Software tools and automation streamline campaign management to save time and resources.
More efficient and targeted customer acquisition delivers better bottom line results.
Sophisticated, easy-to-use campaign management tools to create and manage highly-targeted campaigns and bidding strategies.
Transparent source management helps advertisers manage campaign distribution across all publishers and channels in a single platform.
Sophisticated machine learning algorithms and automation features to optimize audience targeting, pricing strategies and creative designs.
Robust and customizable reporting dashboards provide real-time insights to help improve and optimize your campaign strategies.
Sample Advertiser Partners
In this Feature Focus, we highlight the MediaAlpha Budgeting & Pacing tool found on the MediaAlpha for Advertisers platform. One common complaint advertisers express to us is that they have no control over the delivery pace of their lead, click, or call orders when buying vertical search media in the traditional offline purchase order process. […]
Located within the MediaAlpha for Publishers platform, the Design Tool was created to give publishers greater control to take the guesswork out of ad design and maximize overall yield. Publishers can quickly develop and customize numerous vertical search ads in minutes. From dimensions to images to colors, ads can be created to match the visual aesthetic […]
Today’s vertical search advertisers need to buy media more intelligently and effectively than ever before. In a crowded and highly competitive marketing landscape, savvy marketers must find ways to rise above the noise to find high intent consumers and acquire these consumers in an efficient, cost effective manner that delivers the highest ROI on marketing […]
As we begin 2017, digital marketers everywhere find themselves with a new set of goals, initiatives and customer acquisition strategies aimed at delivering better results in the New Year. Across our partner ecosystem, several common themes have emerged that shape this year’s top objectives for digital marketers: Leverage Data. Continue to explore opportunities to maximize […]
Amongst many powerful features built into the MediaAlpha platform, the Suggest Tool uses advanced machine learning algorithms and optimization tools, to enable platform users to make and easily implement better decisions with data. The Suggest Tool allows advertisers to quickly adjust bids to achieve specific campaign goals. These powerful features help advertisers make smarter buying […]