High-Quality Auto & Home Insurance Leads

Connect with consumers actively shopping for auto and home insurance

MediaAlpha for Agents is a lead-buying platform that helps you connect with high-intent insurance shoppers. As an approved State Farm partner, we offer flat-fee, subsidized pricing, as well as industry-leading customer service, and the control you need to make the best decisions for your business.

Contact Us:

Email: sfagents@mediaalpha.com

Agent Login

Connect with an Agent Lead Specialist

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Built for the Needs of State Farm Agents

MediaAlpha has provided high-quality lead generation technology and expertise for the insurance industry since 2011, and has customized its platform to help State Farm agents grow their businesses.

Expert Support

Our Client Success Team supports you every step of the way with best practices and personalized recommendations.

Flexible Account Management

Update, pause, or reactivate your account at any time, with no long-term contract.

ECRM Integrated

Work seamlessly between MediaAlpha and your current lead-management platform for easy sales tracking and returns.

High-Quality Leads

Sourced from our own insurance properties and trusted publishing partners, your leads will never be sold to another State Farm agent.

Two Types of Leads Available

  • Auto Leads
  • Home Leads

Set your campaign preferences—geography, budget, delivery schedule, consumer type—and get Premium and Preferred leads instantly delivered via ECRM. Subsidized pricing by tier helps ensure a robust return on your investment.

  • Premium Leads

    Pre-subsidized cost: $11.00

    • Age 25+
    • Insured for 6 months+
    • Homeowner
    • No accidents, less than 2 tickets, Licensed, No DUI, No SR-22

  • Preferred Leads

    Pre-subsidized cost: $10.00

    • Age 22+
    • Currently insured
    • Home ownership not required
    • No accidents, less than 2 tickets, Licensed, No DUI, No SR-22

*The pre-subsidized lead cost reflects the minimum agents must pay for Premium or Preferred leads. Agents may increase their bid price at their own discretion. Agents are solely responsible for any amount not covered by the State Farm subsidy contribution.

Set your campaign preferences—geography, budget, delivery schedule, consumer type—and get Home Premier and Home Choice leads instantly delivered via ECRM. Subsidized pricing by tier helps ensure a robust return on your investment.

  • Home Premier

    Pre-subsidized cost: $14.00

    • Home types: Single Family, Multi Family, Duplex, Townhome, Condominium
    • No claims in the last 3 years
    • Build year: Any

  • Home Choice

    Pre-subsidized cost: $12.00

    • Home types: Single Family, Multi Family, Duplex, Townhome, Condominium
    • Maximum of 1 claim in the last 3 years
    • Build year: Any

*The pre-subsidized lead cost reflects the minimum agents must pay for Home Premier or Home Choice leads. Agents may increase their bid price at their own discretion. Agents are solely responsible for any amount not covered by the State Farm subsidy contribution.

Two Types of Leads Available

Auto Leads

Set your campaign preferences—geography, budget, delivery schedule, consumer type—and get Premium and Preferred leads instantly delivered via ECRM. Subsidized pricing by tier helps ensure a robust return on your investment.

  • Premium Leads

    Pre-subsidized cost: $11.00

    • Age 25+
    • Insured for 6 months+
    • Homeowner
    • No accidents, less than 2 tickets, Licensed, No DUI, No SR-22

  • Preferred Leads

    Pre-subsidized cost: $10.00

    • Age 22+
    • Currently insured
    • Home ownership not required
    • No accidents, less than 2 tickets, Licensed, No DUI, No SR-22

*The pre-subsidized lead cost reflects the minimum agents must pay for Premium or Preferred leads. Agents may increase their bid price at their own discretion. Agents are solely responsible for any amount not covered by the State Farm subsidy contribution.

Home Leads

Set your campaign preferences—geography, budget, delivery schedule, consumer type—and get Home Premier and Home Choice leads instantly delivered via ECRM. Subsidized pricing by tier helps ensure a robust return on your investment.

  • Home Premier

    Pre-subsidized cost: $14.00

    • Home types: Single Family, Multi Family, Duplex, Townhome, Condominium
    • No claims in the last 3 years
    • Build year: Any

  • Home Choice

    Pre-subsidized cost: $12.00

    • Home types: Single Family, Multi Family, Duplex, Townhome, Condominium
    • Maximum of 1 claim in the last 3 years
    • Build year: Any

*The pre-subsidized lead cost reflects the minimum agents must pay for Home Premier or Home Choice leads. Agents may increase their bid price at their own discretion. Agents are solely responsible for any amount not covered by the State Farm subsidy contribution.

Testimonials

"

I highly recommend utilizing MediaAlpha services. The support team at MediaAlpha are truly exceptional. In an ever-changing world where digital marketing is required, MediaAlpha can certainly meet and exceed expectations for your agency.

Wellington

State Farm Agent – Florida

"

Solid leads and outstanding customer service

Jim

State Farm Agent – Texas

"

MediaAlpha is easily our favorite lead source. The quality is significantly better than we have found elsewhere, the website is simple and easy to use, and their team is extremely helpful.

Jared

State Farm Agent – Idaho

Resources for Agents

Why State Farm Agents Should Buy Leads Outside Their Local Areas

Get the lead volume you need without sacrificing the quality of your customer service

Read More
How To Work Insurance Leads: 7 Tips For Generating New Sales

Here’s how to work your insurance leads to perfection

Read More
4 Ways to Turn Old Insurance Leads into New Sales

Learn how one highly productive agent uses the power of persistence to successfully close new business from old insurance leads

Read More

Have more questions? Visit the Agents FAQ Page.