MediaAlpha for Agents works best on Google Chrome. We provide support for the following:

1. Windows Operating System
   • Microsoft Edge (latest versions)
   • Google Chrome (latest versions)
   • Mozilla Firefox (latest versions)
2. macOS
   • Safari 12 and later
   • Google Chrome (latest versions)
   • Mozilla Firefox (latest versions)

In today’s lead marketplace, agents are often flying blind. They have voiced their displeasure of diminishing lead quality and their inability to understand fluctuations in performance. To help agents acquire our high-intent leads, our product team has reimagined and simplified the agent platform, allowing agents to filter and appropriately price leads that perform best for them. Our Client Success Team also works with agents directly to manage performance, in order to deliver maximum value from their accounts.

Fill out the form at the top of this page to get started.

To ensure we can provide the best lead quality possible, our inventory is sourced directly from MediaAlpha’s O&O properties. As we begin to include out-of-network inventory, the standards and guidelines we hold ourselves to will be applied to third party suppliers. We understand the importance of quality and have built our supply policies to ensure quality across our entire marketplace.

Yes. All consumers consent to be contacted via phone, text, and/or email by our Agent partners, upon submitting the quote form (read our Privacy Policy to learn more).

MediaAlpha currently offers Auto leads. We may offer other lead products in the future.

Built on the same principles of our existing carrier marketplace, MediaAlpha for Agents emphasizes transparency and a right-price bidding model for agent lead-acquisition opportunities. Our platform allows you to set a lead price that makes sense based on your agency’s return on investment. Stay tuned for future platform enhancements allowing you to track results directly in your account, which will enable better bi- optimization strategies.

When your account is created by our Client Success Team, you’ll provide your credit card information and a deposit amount to prepay for your leads. Once you log in and confirm your account, you may then buy leads using your deposit amount. To add funds for additional purchases, simply take advantage of our auto-refill feature, or you may choose to manually add funds. Keep in mind that if your account does not have sufficient funds, you will not be able to bid on new leads.

There is no minimum spend and no minimum contract term is required to buy from MediaAlpha. The minimum deposit amount is $100.

MediaAlpha sells shared leads to agents and corporate carriers. Each shared lead is sold to no more than 4 buyers.
No lead will be sold to more than one agent who is affiliated with a particular carrier.

Yes, MediaAlpha provides filters for geography and consumer types (e.g., premium, preferred, standard, non-standard, etc.). We also allow you to set your own schedule and daily limits, so you only receive leads when you have team members available to work the leads.

1. Yes, MediaAlpha allows “bad leads” to be returned. You may request a return for a bad lead by clicking the “Return” button on any lead.
2. Return requests submitted within the first 72 hours after lead delivery will be instantly approved by MediaAlpha. You may continue requesting returns for up to 7 days after lead delivery. Up to 20% of leads received monthly may be returned.
3. “Bad leads” include:
   • Invalid Contact Information – phone number and email address are both proven invalid (phone number is disconnected, wrong number, email bounced)
   • Fictitious Lead Information – fake name and/or contact information (Mickey Mouse, Jane Doe, Test Name, etc)
   • Filter Criteria Error – the lead data you received does not match your account’s settings (for example: your account filters include only consumers who are currently insured, yet you received a lead with “no” in the “currently insured” field). Excluded information does not apply.
   • Duplicate Lead: You received the same lead from MediaAlpha for Agents within the last 30 days.
4. Note: Although MediaAlpha instantly approves return requests submitted within 72 hours of lead delivery (up to 20% of leads received monthly), all leads are reviewed, and MediaAlpha reserves the right to later reject returns if they are found to not match the criteria above. MediaAlpha also reserves the right to change the return policy in the future – in this event, MediaAlpha will provide you ample notice.

Keep in mind when you return a lead you must stop using it and delete all copies. To learn more about your obligations, read our Lead Return Policy.

MediaAlpha partners with third-party vendors to verify lead data, to provide agents with only the highest quality leads.

Yes. Contact our Client Success Team at agentsupport@mediaalpha.com to add additional team members to your account.

We will notify you via email when you have won a new lead. There are also options available to post leads to your Lead Management System of choice. To get started, click here.

MediaAlpha for Agents is a dynamic marketplace with a right-price bidding model. We cannot guarantee that you will receive a certain number of leads per day; however, you may adjust your lead price or filters at any time to change your volume. We also allow you to set a daily cap to ensure that you only receive a number of leads that is manageable for your team size.

• You can pause your account at any time by logging into your account and accessing Account Setup.
• We hope you never choose to leave us, but if you need assistance, please contact our Client Success Team at agentsupport@mediaalpha.com. Any available funds on your account (excluding matching or referral bonuses) will be refunded to you.
  

Yes, we offer credit for every referred agent who makes a deposit and starts buying leads. Talk to your client success manager and reference the terms for more details.

Agents who sign up and make an initial deposit of at least $250 on a single account will receive equivalent matching funds from MediaAlpha, up to $1,000.

MediaAlpha for Agents is not currently part of any carrier subsidy programs.