High-Quality Insurance Leads

Connect with consumers actively shopping for auto, home, health, and life insurance

MediaAlpha for Agents is a lead-buying platform that helps you connect with high-intent insurance shoppers. With multiple lead types and unmatched customer service, you’ll have the control you need to make the best decisions for your business.

Contact Us:

Email: agentleads@mediaalpha.com

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Built to Help You Grow Your Business

MediaAlpha has provided high-quality lead generation technology and expertise to the insurance industry since 2011

Expert support

Our Client Success Team supports you every step of the way with best practices and personalized recommendations.

Flexible account management

Update, pause, or reactivate your account at any time, with no long-term contract.

Easy sales tracking

Track the sales status of your leads, letting your team know when a consumer has been contacted, quoted, or sold.

High-quality leads

Sourced from our own insurance properties and trusted publishing partners, our leads are never sold to more than one agent per carrier.

Get the Right Leads, Right Away

Create an ongoing campaign that instantly delivers leads based on your preferences with Automatic Lead Delivery.

  • Define Target Audience

    Determine the geographic areas and risk profiles to target and be immediately notified every time you win a new lead.

  • Set Your Bid and Budget

    Specify the price you’re willing to pay for each lead and your daily spending limit to control your budget.

  • Work Leads Immediately

    Great for agents with team members who can quickly follow up on leads as they come in.

“I love this platform. It offers the flexibility I need without daily minimums or restrictions. I really like being able to turn the leads on and off and easily make adjustments. Since I started using MediaAlpha for Agents, my cost per acquisition has been cut in half!”

Marcus Jacobsen | Allstate Agent, Fountain Valley, CA

Get the Right Leads, Right Away

Create an ongoing campaign that instantly delivers leads based on your preferences with Automatic Lead Delivery.

  • Define Target Audience

    Determine the geographic areas and risk profiles to target and be immediately notified every time you win a new lead.

  • Set Your Bid and Budget

    Specify the price you’re willing to pay for each lead and your daily spending limit to control your budget.

  • Work Leads Immediately

    Great for agents with team members who can quickly follow up on leads as they come in.

“I love this platform. It offers the flexibility I need without daily minimums or restrictions. I really like being able to turn the leads on and off and easily make adjustments. Since I started using MediaAlpha for Agents, my cost per acquisition has been cut in half!”

Marcus Jacobsen | Allstate Agent, Fountain Valley, CA

Case Studies & Testimonials

"

The lead quality is head and shoulders above the competition, and I’ve used them all. And I’ve never received attention like I have from MediaAlpha’s Client Success Team. They want me to be successful and that partnership is really important.

Eric Hardiman

Independent Agent – Washington DC

"

I stand behind MediaAlpha for Agents 100%. The leads information is extremely accurate. I reach 90% of the leads provided and the return on investment is the highest of any lead provider. They have truly raised the bar with quality, truth and transparency.

John Pomeroy

Allstate Agent – Congers, NY

"

MediaAlpha leads are the best in terms of quality. I’m seeing a significantly higher close rate compared to leads I purchase for the same price from other providers. These are the leads I look forward to the most.

Derek Venable

Farmers Agent – Tulsa, Oklahoma

CASE STUDY
Allstate Agent Achieves 95% Contact Rate with MediaAlpha for Agents

Read More
CASE STUDY
How An Independent Insurance Agent Achieved a 30% Lead Conversion Rate with MediaAlpha for Agents

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Our Partners

Resources for Agents

2 Tips for Buying Leads with MediaAlpha as an Independent Insurance Agent

Independent insurance agent teams enjoy several advantages in the online leads marketplace—here’s how to take advantage

Read More
Insurance Agents Can Acquire More Multi-Vehicle Customers With Our Targeting Filters

Hone in on highly valuable multi-vehicle insurance shoppers with our targeting features for automated-delivery and browse-and-buy campaigns

Read More
Why Bad Insurance Leads Happen to Good Agents—And What You Can Do About Them

How bad insurance leads happen, how you can return the ones that don’t work, and what you can do to help us build a better lead ecosystem

Read More

Have more questions? Visit the Agents FAQ Page.