For insurance agents, multi-vehicle households represent some of the most valuable leads they can be targeting on the market. Because these shoppers own two or more cars, they present you with an opportunity to sell a bundled policy that likely delivers more revenue than a solo insurance plan. As an added bonus, many of these shoppers will also own a home that you can insure—even if they may have skipped the homeownership question while filling out their quote-request form.
With our multi-vehicle targeting filters, you can hone in on this important consumer group. These features can be highly effective for agents who want to sell more bundled policies, reach more homeowners, or who simply believe they have competitive prices to offer multi-car shoppers.
Here’s a quick look at how to target multi-vehicle shoppers using MediaAlpha for Agents.
How to create custom consumer groups and adjust your bidding based on how many vehicles a shopper owns
MediaAlpha for Agents enables you to choose how many leads you want to buy and set bids for pre-selected (e.g. “standard,” “preferred,” “non-standard”) and custom audience groups. Then, the leads you’ve won at auction are distributed to you as they’re generated.
To include multi-vehicle shoppers in your targeting and bidding strategy, visit the Settings page of the platform and scroll down to the custom audience types. On the right-hand side, you’ll see filters that allow you to specify the minimum and maximum number of vehicles a consumer can own in order to be included in your custom audience group.
By using this feature, you can increase your bids for multi-car consumers, enabling you to be more competitive in your pursuit of these highly coveted leads.
Generally speaking, we recommend using multi-vehicle custom audiences in addition to the other consumer groups you’re already bidding on. This way, you can make sure you’re acquiring multi-car shoppers when they’re available, while still getting enough overall lead volume to grow your business at scale.
Want more help finding the right insurance customers? We’ve got you covered.
Our multi-vehicle filters are just the latest product improvements in our long-term effort to reinvent the way insurance agents buy online leads. From our industry-best lead quality, to our hands-on customer service, we’re doing everything we can to make lead buying faster and more efficient for our agent clients.
If you have other improvements you’d like to suggest—or you’d like guidance on how to make the most of our existing features—simply contact your client success manager to set up a meeting. In addition, our free Agent’s Guide to Online Leads offers a wide range of best practices for buying and working online leads.
And if you’re not yet a MediaAlpha for Agents customer, you can schedule time to learn more about what we offer on our website.