Insurance advertising just got a whole lot smarter.

MediaAlpha is a leader in digital advertising technology for the insurance industry, connecting premium advertisers and publishers through the industry’s first transparent marketplace for clicks, calls, and leads.

Real time, all the time

The MediaAlpha Exchange is a fully transparent, integrated marketplace that allows advertisers to buy performance based insurance media on an impression by impression basis – all in real time.

A revolutionary way to buy

MediaAlpha enables advertisers to buy clicks, calls, and leads transparently from leading insurance publishers through a simple, yet elegant and powerful demand side platform.
  • Real-time bidding
  • Advanced targeting and scheduling
  • Transparent access to inventory
  • Real-time reporting
  • ROI management tools

Long standing customers

Open marketplace to monetize traffic

The MediaAlpha Exchange enables insurance publishers to manage demand sources and maximize their ad revenue. It is an integrated ad exchange, ad server, and yield optimizer designed to deliver the highest revenue across multiple platforms.

Key benefits

  • Full demand transparency
  • Yield optimization
  • Ad network support
  • Real-time reporting
  • Private marketplace options
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