For Vertical Search
MediaAlpha Exchange Platform
The leading real-time programmatic technology platform for vertical search media. Combines state of the art machine learning with advanced user tools to put control into the hands of buyers and sellers. A revolutionary way to buy and sell that delivers better results.
Calls, Clicks and Leads
A fully integrated platform to manage pay-per-click, pay-per-call and pay-per-lead media in a single, unified system.
In this Feature Focus, we highlight the MediaAlpha Budgeting & Pacing tool found on the MediaAlpha for Advertisers platform. One common complaint advertisers express to us is that they have no control over the delivery pace of their lead, click, or call orders when buying vertical search media in the traditional offline purchase order process. […]
Today’s vertical search advertisers need to buy media more intelligently and effectively than ever before. In a crowded and highly competitive marketing landscape, savvy marketers must find ways to rise above the noise to find high intent consumers and acquire these consumers in an efficient, cost effective manner that delivers the highest ROI on marketing […]
As we begin 2017, digital marketers everywhere find themselves with a new set of goals, initiatives and customer acquisition strategies aimed at delivering better results in the New Year. Across our partner ecosystem, several common themes have emerged that shape this year’s top objectives for digital marketers: Leverage Data. Continue to explore opportunities to maximize […]
Amongst many powerful features built into the MediaAlpha platform, the Suggest Tool uses advanced machine learning algorithms and optimization tools, to enable platform users to make and easily implement better decisions with data. The Suggest Tool allows advertisers to quickly adjust bids to achieve specific campaign goals. These powerful features help advertisers make smarter buying […]